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Published on November 29th, 2012 | by Daniel Sherman Fernandez


PROTON launches the Prevé and Exora Prime at the 2012 Thailand International Motor Expo

PROTON yesterday unveiled and launched two new models for the Thai market, the Prevé and Exora Prime. The models were unveiled by PROTON Holdings Berhad Deputy Chief Executive Officer, Dato’ Lukman Ibrahim at the 2012 Thailand International Motor Expo in Bangkok. Also present was Phranakorn Auto Sales Managing Director Mr. Thawatchai Jungsanguanpornsuk. Phranakorn Auto Sales is the sole distributor of Proton cars in Thailand.
With the unveiling, the Prevé – a stylish midsized sedan and the luxurious and spacious six-seater MPV, Exora Prime are now officially open for booking in Thailand. “Both the Prevé, as well as the Exora Prime has raised and set the bar for PROTON cars in all aspects encompassing key aspects such as safety, performance, comfort, build quality, technology, overall design and convenience,” said Dato’ Lukman at the unveiling.

“We’ve only recently charted a new milestone for PROTON in October by introducing the Prevé and Exora to our customers in Australia. Hence, the introduction of the Prevé today in Thailand within the span of just over a month clearly reiterates our commitment and determination to strengthen ourselves as a reputable, trusted and preferred car brand, especially in strategic markets such as Thailand. Our ultimate goal is to emerge stronger as a global car company and redefine PROTON as both a product and brand in the realm of a rapidly evolving and highly competitive global automotive industry.”
Thailand by itself is a very special market for PROTON. After only four years from when PROTON first launched in the local market, and with the encouragement and support from Thai customers, Malaysia’s national automotive manufacturer has consistently been in the country’s top 10 passenger car brand.

The Prevé is priced on-the-road (with insurance) at THB625,000 (MT) and THB655,000 (CVT) for the Standard variant, THB665,000 (MT) and THB695,00 (CVT) for the Executive variant and THB759,000 for the Premium variant. Four color choices are available for the Prevé: Blue Lagoon, Tranquility Black, Solid White and Genetic Silver. PROTON is also offering a five-year or 150,000km (whichever is earlier) warranty, access to PROTON’s 24 Hour We Care Roadside Assistance, Medical assistance and Concierge Service for the Prevé.

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