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Published on January 7th, 2013 | by Daniel Sherman Fernandez



Engineered with QuietTred Technology designed to let SUV drivers “control the noise” and “command the road”.  Building on the technology from its successful and award-winning tire for luxury passenger cars, the Eagle EfficientGrip, Goodyear has broken new ground again with the introduction of Goodyear EfficientGrip SUV – Goodyear’s quietest SUV tire ever. Strong and robust, Goodyear EfficientGrip SUV is engineered with QuietTred Technology to given an exceptionally quiet ride without compromising grip and handling capabilities.
“People who own SUVs and 4×4 vehicles are mostly driven by the need to feel “in control” and safe when traveling along on-road and off-road surfaces,” said Ivy Peng, Managing Director, Goodyear Malaysia. “But SUV owners today, who mainly drive in urban settings, know what it takes to truly enjoy their vehicle – the added driving comfort of a sedan in an SUV.” SUV drivers can now discover an exceptionally quiet and comfortable drive like never before.
In addition, Goodyear EfficientGrip SUV’s shock-absorbing carcass features a high steel belt angle construction that allows for more structural flexibility to reduce vibrations from road impact. All these work together to create an exceptionally quiet and comfortable ride in an SUV.
Based on instrumented interior noise tests1 conducted by Goodyear Innovation Center in Luxembourg under coast down conditions on smooth roads, Goodyear EfficientGrip SUV outperforms its predecessor in both noise and driving comfort. Even when worn, the  Goodyear EfficientGrip SUV tire is as quiet as a brand new tire of its predecessor.
“Goodyear’s EfficientGrip SUV tires are proof of our continued commitment to increase the value of our brand with market-back innovation, delivering on the core needs of drivers of SUVs”, added Peng. “Now, SUV drivers can enjoy their vehicle of choice with more driving comfort and confidence.” Available in 16″ to 20″ rim diameters, Goodyear EfficientGrip SUV allows for comfortable and confident driving for a wide range of SUVs.

About Eagle EfficientGrip SUV

Control the Noise
QuietTred Technology is a combination of a noise-dampening Tread Design and a Shock Absorbing Carcass. To help dampen the noise:
A closed shoulder design prevents radiating radial noise sound waves to reduce exterior and interior perceived noise levels.
An increased number of pitches optimize block characteristics to reduce noise harmonics and
A rib type design provides smooth tread geometry entering into the footprint to lower the impact and radiated noise.

Command the Road
Besides giving SUV drivers a long lasting quiet drive, Goodyear EfficientGrip SUV delivers superior grip for added safety.  A high number of biting edges with equally high blade density significantly improves grip and control in all driving conditions. The optimized contact patch provides a matched pressure distribution in key areas of the footprint allowing the tread pattern to work more effectively for better grip and safer cornering.
Based on braking tests2 conducted by Goodyear Innovation Center in Luxembourg on various road surfaces, Goodyear EfficientGrip SUV proved to have 7% shorter braking distance on wet roads than its predecessor.
Other features of this tire include a responsive tread and carcass design that allows crisp handling behavior for heavy SUV vehicles. In addition, the highly loaded silica blend compound reduces inter-molecular friction for measurable reductions in fuel consumption. Goodyear EfficientGrip SUV has already received strong OE endorsement3 with additional approvals in progress for the industry’s latest “iconic” platforms.

Winning Heritage – QuietTred Technology
Goodyear’s premier tire in the luxury and mid passenger vehicle segment, Eagle EfficientGrip has already earned praise and distinctions from various automotive publications since its launch in Asia Pacific in 2010.
. Motor Trend Magazine, China: “Comfort Tire of the Year”
. Auto Magazine, China: “Highly Recommended Tire Product”
. Auto News, China: “Quietest Passenger Tire of the Year”
. China Automotive News, China: “Comfort Tire of the Year”
. Xcar.com, China: “Comfort Tire of the Year”

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