Ayrton Senna Remembered By TAG Heuer


Published on May 19th, 2015 | by Daniel Sherman Fernandez


Ayrton Senna Remembered By TAG Heuer


TAG Heuer recently designed four new models in the F1 legend’s honor. The Senna Collection comprises of four new special-edition timepieces that each features the famous stylized Senna ’S’ in red lacquer, on the dial, case back and bezel. A tachymeter scale completes the new models, thus offering the timepiece real racing spirit.


According to TAG Heuer, the iconic ‘Legend’ bracelet, with its S-shaped links also makes a return. And we say return because it’s the same style worn by Ayrton, with small retouches in its design for optimum comfort.


The watches were unveiled at an extraordinary event last week when TAG Heuer celebrated 30 years of partnership with McLaren. Niece Bianca Senna and McLaren-Honda driver Fernando Alonso were also present. As we said, the new collection comprises of two versions of the steel Formula 1 Chronograph Senna Edition, and two of the Carrera Calibre 16 Chronograph Senna Edition.


The 43mm F1 Chronograph has either a grey anthracite dial with red flashes or a black opaline dial with yellow and green accents, a hint of the Brazilian flag colors Senna’s racing helmet were wearing. The other two models use Calibre 16 chronograph movement, and both, like the Formula 1 pieces, have Senna’s “S” swoosh on the dial and his name on the tachymeter bezel.

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