Published on November 19th, 2015 | by Daniel Sherman Fernandez0
Honda Malaysia’s sales hits half a million mark
Honda Malaysia Sdn. Bhd. today announced their achievement of surpassing the half a million vehicle sales milestone in Malaysia. Over the years, Honda Malaysia has evolved and grown together with its customers, introducing variation of vehicles for the people who have different lifestyles and expectations. Feedbacks from the customers were taken into consideration and as a result, Honda models are now equipped with advanced features, better safety aspects, good built quality and value for money packages.
2015 indeed became a milestone year for Honda Malaysia. Earlier this year, Honda Malaysia penetrated into the Compact SUV segment with the introduction of HR-V, which has sold a total of 16,115 units since its launch in February. Together with Accord, City, Jazz, Civic, CR-V and Odyssey, Honda Malaysia now offers a comprehensive line-up which meets different needs and lifestyles of Malaysian customers.
The City and Civic emerged as top contributors for the achievement of 500,000 units sales with a contribution of 209,056 units and 79,864 units respectively, translating to about 40% and 15% of the overall sales. In order to cater for the increased demand, Honda Malaysia is accelerating the expansion of the dealer network. Honda Malaysia currently has 86 dealers nationwide which ensure to provide more convenience and accessibility to all customers in both major cities and suburban areas.
Since Honda Malaysia established the No. 2 Line and doubled its production capacity to 100,000 units in January 2014, they opened the new PDI Yard 3 in August this year which accommodates the increased in CKD models as well as to speed up the car delivery. Honda is also strengthening its operations and presence in East Malaysia. In June this year,they have established a new Logistics Hub in both Sabah and Sarawak. This month, Honda also opened its new Regional Office in Kota Kinabalu. These expansions will support Honda dealers’ operational activities and the vehicles delivery process in East Malaysia.