Published on November 25th, 2015 | by Subhash Nair


Mercedes-Benz Malaysia and Hap Seng Star Strengthen Brand in East Malaysia

Mercedes-Benz Malaysia Sdn Bhd, together with authorised dealer, Hap Seng Star Sdn Bhd, today continues to strengthen its partnership with the launch of a seventh Autohaus in Malaysia. With an additional RM30 million in investments, the launch represents the start of a long-term expansion plan for Hap Seng Star to further enhance its reach to its customers in East Malaysia, beginning with HSS Miri which was launched in May 2015.

The result of a successful partnership between dealer and distributor, HSS Kota Kinabalu is strategically located with greater accessibility and visibility to customers. Housed at Ground Floor of Plaza Shell at 29 Jalan Tunku Abdul Rahman, HSS Kota Kinabalu is spread across 7,346 sq ft. At its new location, HSS Kota Kinabalu is managed by 11 employees who are trained to offer a new benchmark of customer experience. With a track record of award-winning showrooms and an investment of RM2.0 million, Hap Seng Star’s latest Autohaus incorporates key aspects of the Mercedes-Benz Presentation System II (MPS II), an extensive guide to showroom design.

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The Mercedes-Benz workshop in Inanam has also been refurbished as part of this. Providing after-sales services to Mercedes-Benz passenger cars and commercial vehicles, the 24,000 sq ft workshop will accommodate growing after-sales service demands in Kota Kinabalu. At present, the MPSII-compliant workshop has a work bay capacity for 14 passenger cars and two commercial vehicles providing general repair and body and paint work.

Backed by a 40-year brand presence in East Malaysia, Mercedes-Benz Malaysia and Hap Seng Star are passionate about expanding their reach here and Peninsula Malaysia. Hap Seng Star was first appointed as a Mercedes-Benz authorised dealer in 2004 for Klang Valley, and its Jalan Sultan Ismail showroom followed soon after. With roots in Kuala Lumpur, Hap Seng Star was also awarded, by Mercedes-Benz Malaysia, distributor rights for Mitsubishi FUSO in Sabah and Sarawak in 2005.

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With facilities nationwide, the Mercedes-Benz Malaysia-Hap Seng Star partnership thrives today. At present, Hap Seng Star has seven Mercedes-Benz Autohaus locations nationwide. With HSS Kota Kinabalu, HSS Kuching and HSS Miri in East Malaysia, Hap Seng Star is also present in Kinrara, Balakong, Jalan Sultan Ismail, and Jalan Ipoh in the Klang Valley.

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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