Published on December 11th, 2015 | by Subhash Nair


Strong Demand for New Ranger Drives Ford’s November Sales in Malaysia

Ford today announced November retail sales in Malaysia of 830 units, driven by continued demand for the new Ranger, Malaysia’s most capable, powerful, and smartest pickup. As Ford’s best-selling nameplate in Malaysia, the class-defining Ranger delivered November retail sales of 707 units, as strong demand continued for both the fully-equipped and most popular XLT and the top of the line Wildtrak. Year-to-date Ranger sales have jumped 12 percent to 8,477 units.

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Available with either a 2.2-litre Duratorq four-cylinder diesel engine or a 3.2-litre Duratorq five-cylinder diesel engine, the new Ranger is the most powerful pickup in Malaysia, has the segment’s highest payload capacity of up to 1,200kg, and can wade through up to 800mm of water, the deepest of any pickup in Malaysia. November also marked three important milestones for the new Ranger, which was recognised for its class-leading safety features and its overall leadership in the pickup truck segment.

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Underlining its safety leadership, the new Ranger was awarded a maximum five-star safety rating by the ASEAN New Car Assessment Program (ASEAN NCAP), with a total Adult Occupant Protection (AOP) score of 15.45/16 points – the highest of any pickup truck in Malaysia. The Ranger’s suite of active and passive safety features is unmatched, with up to six airbags – three times more than any other pickup in Malaysia. Ford’s Electronic Stability Control (ESC) and ISOFIX child safety mounts also come standard, making Ranger the only pickup truck in the country to offer these two important safety features across all variants.

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These are complemented by smart technologies such as Lane Keeping Aid, Adaptive Cruise Control with Forward Collision Warning, Electric Power-Assisted Steering (EPAS), Roll Over Mitigation and MyKey, a system that allows the programming of various features, such as setting the maximum speed limit, a seatbelt reminder and the maximum volume of the audio system. Building on its growing momentum since launch in October, the new Ranger was also named ‘Pick Up Truck of the Year’ at the 2015 ASEAN Car of The Year (ACOTY) awards, while the top of the line Ranger Wildtrak picked up the same award at the New Straits Times-Maybank Car of the Year (COTY) 2015.

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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