Published on February 25th, 2017 | by Amirul Mukminin


Michelin Malaysia Launches Tyreplus Store in Sibu, Sarawak

Michelin Malaysia spreads its Tyreplus retail network in Sarawak with the opening of the RM2 million, first state-of- the-art outlet in Sibu to reinforce its presence in the East Malaysia.

Since 2009, the company has deployed its Tyreplus network across the region to provide customers the best solution on the market to service their cars.

The 3,256 square-feet outlet is designed to offer customers peace of mind through a comprehensive mix of high quality products and preventive maintenance services for all brands of vehicles at a competitive price and in a comfortable and pleasant environment.

The new outlet is owned by the Sarawakian Michelin distributor, Fei Yue Tyres Sdn Bhd, which has been operating Michelin Service Centre and the first Michelin Truck Service Centre in East Malaysia since 2008.

“Tyreplus offers the best of Michelin purchasing experience. The opening of this outlet in Sarawak allows us to be closer to our customers and it is in line with our strategy to expand and redefine the purchasing experience of Malaysian consumers,” said Ngieng Hock Teck, Managing Director of Fei Yue Tyres Sdn Bhd.

According to Michelin Malaysia’s Managing Director, Pascal Nouvellon, the first Tyreplus in Sarawak is a strategic investment that will not only deepen and widen the availability of Michelin products and services, but will also help to meet the growing expectations of Sarawakians on quality products and services.

“Launching our first ever branch in Sarawak reaffirms our commitment to cater to our valued customers in the East Malaysia region. The goal of Tyreplus is not only to be the best network, but also offer unique and comprehensive products and services that are customised as per consumers’ needs,” said Nouvellon.

Tyreplus is Michelin’s global brand of its retailing concept that has an independent network of tyre retail stores. It is a one-stop shop offering a wide variety of all major tyre brands in addition to those by Michelin, as well as lubricants, batteries, suspension and braking systems, all under one roof. It also offers services such as alignment, air conditioning refilling and nitrogen inflation.


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