No Stopping Flamboyant Lamborghini
The past 12 months will be remembered as a record year for Italy’s most flamboyant supercar brand. Now we want to know what Lamborghini has got planned to keep its customers satisfied in 2017?
For the first time in its 54-year history, Lamborghini has sold more than 3,400 cars in a single year. Even with the cooling down of the Chinese car buying market, Lamborghini managed to sell 3457 cars; which is a 7% increase on last year’s sales and a 200%+ increase on sales as recently as 2010.
“In 2016 Lamborghini has proven to be in excellent shape,” said company CEO, Stefano Domenicali. “This new all-time high is once more confirming the substance and sustainability of our brand, product and commercial strategy.”
It’s phenomenal growth but with competition at the highest echelons of the automotive market at its fiercest for decades, how will Lamborghini maintain this momentum?
The first move is a complete refresh of the Aventador. After five years and 6000 unit sales, even a car with 700hp can start to seem stale.
So the new Aventador S will come with 740hp, a 0-100km/h time of 2.9 seconds and a 350km/h top speed. And for good measure, Lamborghini is also adding a new four-wheel steering system to complement its all-wheel drive.
Alongside the new Aventador, the company is readying a lightweight, more aggressive, track-focused version of its Huracán, which made its debut in Geneva.
The company is also entering a new segment with their brand new SUV, the Urus.
Lamborghini is sure the Urus will be a hit that it’s spent most of the past year expanding its factory so that it can meet forecast demand when the car officially goes on sale in 2018. As well as being the most powerful and fastest production SUV in the world when it launches, Lamborghini has also confirmed that it will be the marque’s first turbocharged model and the first car in its history to offer a hybrid option.
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