Published on April 5th, 2017 | by Amirul Mukminin0
Hyundai Motor Wins Two Prestigious Red Dot Design Awards
Hyundai Motor has received further recognition for its evolving design philosophy, receiving prestigious Red Dot Awards for outstanding design for the fourth year in a row. Both the Hyundai Azera – badged as Grandeur in Korea – and i30 (Elantra Sport) were recognized by the internationally-renowned awards programme, in ‘Transportation Design’ within the ‘Product Design’ category.
The Azera was awarded with the Red Dot award for ‘high design quality’ – only given for products that feature an outstanding design, and confirming its originality and its desirability for more youthful customers. The all-new i30 received an ‘Honorable Mention’, for its highly competitive design.
This latest recognition follows a series of award wins for Hyundai Motor, reflecting its ongoing commitment to producing cars that demonstrate a unique and evolving design language. These two vehicles represent the first implementation of Hyundai’s new signature design feature called the ‘Cascading Grille’.
The i30 receives its third international accolade following the PIN UP Design Awards and 2017 iF Design Awards, at which judges praised its precise, refined lines that create a timeless and confident appearance.
Along with iF Design Awards and IDEA Design Awards, the Red Dot Awards represents the three most prestigious international design awards. Organized by Design Zentrum Nordheim Westfalen, the organization reviews compelling design works in a wide range of categories in various fields, including design innovation, to determine each year’s exemplar designs.
This year, the Red Dot jury of 21 international design experts, professors and journalists evaluated over 5,000 product design works from over 50 different countries, which were submitted to compete for the prestigious award. It is the fourth consecutive year Hyundai Motor has featured in these awards, following recognition for the i10 and Genesis in 2014, i20 and Sonata in 2015, and IONIQ in 2016, further confirming Hyundai’s design competence.
Hyundai Motor Group has risen quickly to become the fifth largest global manufacturer of automobiles in recent years. This recognition by Red Dot Awards is further confirmation of the group’s continued efforts for high quality design.