Published on March 14th, 2018 | by Daniel Sherman Fernandez


Tag Heuer’s partnership with Aston Martin

The collaboration between the two brands isn’t surprising as Tag Heuer has been a sponsor of the Red Bull F1 racing team which closely works with the British marque. With this latest development, the partnership has expanded into a 360° partnership where TAG Heuer now is Aston Martin’s Official Watch Partner and Official Connected Watch Partner of Aston Martin and Aston Martin Racing. This also marks the watch brand’s big comeback to the World Endurance Championship.

TAG Heuer’s first two Aston Martin watches were announced at the Geneva Motor Show: the TAG Heuer Carrera Calibre Heuer 01 chronograph and the TAG Heuer Formula 1 chronograph. Aston Martin’s design team worked together with the Swiss watchmaker to develop the first of the Aston Martin special edition chronographs. Both the timepieces are inspired by the colors, shapes, patterns and materials characteristic of Aston Martin’s sports cars. The TAG Heuer Carrera Calibre Heuer 01 chronograph has a skeletonized dial in hexagonal patter revealing the famous manufacture movement. Inspired by Aston’s incredible sports cars, the 45 mm solid steel case features a unique design with lines on the side that evoke speed, the race track and piston. The TAG Heuer Formula 1 chronograph, on the other hand, draws inspiration from Aston Martin Racing. It features a notched steel bezel and an aluminum ring with a tachymeter scale. The case made entirely out of steel measures 43mm and the indexes, seconds hand and carmaker’s famous winged logo are all in Aston Martin Racing’s specific shade of lime which beautifully contrasts the black dial.

About the Author is a service to the public and other website owners. is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. is not responsible for the accuracy or content of information contained inside.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑