Mercedes To Launch EQ To Rival Tesla Model S |

Automotive

Published on April 13th, 2018 | by Daniel Sherman Fernandez

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Mercedes To Launch EQ To Rival Tesla Model S

Mercedes-Benz is developing a battery-powered sedan about the size of its USD90,000 flagship S class, challenging Tesla’s Model S for high-end electric-car buyers.

The new full-size sedan, dubbed EQ S, will be part of the Daimler’s push to introduce 10 full-electric vehicles by 2022, CEO Dieter Zetsche said Wednesday during the presentation of the revamped Mercedes A-class hatchback in Split, Croatia.

The EQ line will be flanked by plug-in hybrid models offering a “totally different” battery range than today, while conventional vehicles will feature so-called mild hybrids with 48-volt technology in a shift away from pure combustion power. “All vehicles will be electrified,” Zetsche said.

Mercedes had record deliveries and profit last year as it defended the global top spot against BMW’s namesake brand and Volkswagen Group’s Audi marque. But surging costs for the development of battery-powered cars and new digital offerings, plus possible trade barriers in the U.S. and China, Mercedes’s two largest markets threaten to weigh on profit margins.


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