Published on September 25th, 2018 | by Amirul Mukminin


Proton Kicks Off X70 Previews

After months of building anticipation, the first-ever Proton SUV – the Proton X70 – has finally had its public debut as Proton Edar Sdn Bhd kicked off its programme of exclusive customer previews in Petaling Jaya, from 19 – 23 September 2018.

Customers, C-level executives from prominent corporations as well as potential corporate buyers were invited to see the interior and exterior design of the SUV, which is the first Proton product to enter the rapidly growing market segment. It was presented in a modern, sophisticated yet luxurious setting.

“Since bookings were opened on 8 September, the response from our customers has been overwhelming. The Proton X70 scales new heights for the company with its modern and sophisticated design so we are organising previews to allow customers to get a closer look to understand the level of engineering and feel the premium materials we have used in this SUV,” said Abdul Rashid Musa, Chief Executive Officer of Proton Edar.

As was the case with the media preview, attendees to the X70 preview are treated to a comprehensive presentation on the exterior and interior design elements of the first model to come from the collaboration between Proton and Geely.

During the preview, customers shared their experiences and opinions on the Proton X70. The general consensus is, this is the best Proton model yet with many impressed by the design and features for the estimated price range.

Darren Ho, General Manager of Hong Leong Bank Berhad said, “I think the car is simply amazing and impressive, from the whole design development as a Malaysian car and also a car that will represent Malaysia to the world, I think it’s really great. Great looking inside out and the features are impressive too.”

“The best of Proton that I have seen. Well done to the team in Proton. I think this is the best car that Proton has ever produced so far with the best design so it is going to be a hit in the market,” said Marizan Nor Basiran, Chief Technical Officer of WZ Satu Berhad.

The exclusive customer preview sessions that kicked off on 19 September are the first in a series of events spanning seven Malaysian cities that will run until 4 November. The sessions began in the Central with events in Penang, Johor Bahru, Kuching, Kuantan, Ipoh and Kota Kinabalu to follow.

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