Range Rover Evoque to Star at Milan Design Week
The new Range Rover Evoque is set to make an appearance the upcoming at Milan Design Week, with artistic creations celebrating its ethos of responsible luxury.
The original luxury compact Range Rover can be explored at a historic gallery in the Brera district and in two outdoor installations during the event, from 9-14 April.
A display at the Blindarte gallery in Brera examines the unique design and values of the iconic British compact luxury SUV – from wire form, sustainability, innovation to complete vehicle. It shows how it is possible to create a sustainable future for the automotive industry, combining design, beauty, technological innovation and high performance.
Gallery visitors will explore Evoque in three stages, starting in the Responsible Luxury Area with a look at natural and recycled fabrics. The Innovation Lab reflects Evoque’s digital technologies and includes the chance to make virtual reality images. An immersive digital display in the Reveal Area leads to the star attraction – the vehicle itself.
Gerry McGovern, Land Rover Chief Design Officer, said: “At this year’s Milan Design Week we wanted to create that all important emotional reaction that will turn heads and make people smile.”
The exhibition also includes a celebration of the Land Rover BORN Awards for the European finalists for this year’s award and will be open to the public daily throughout Design Week (9-14 April, 10am-9pm) at the Blindarte Gallery in via Palermo, 11.
The Evoque will also be on the streets of Milan during Design Week. It features in two installations that pay tribute to the urban world and its power to inspire designers.
The first, by design duo Giovannoni e Marcantonio, will be in Piazza XXIV Maggio, in the lively Tortona District. A goggle-eyed four-metre giraffe carries a chandelier which illuminates a gilded wire form of the new Evoque. This unusual scenario is intended to celebrate the energy of the ‘urban jungle’.
Fashion designer Elena Ghisellini created the second installation, in via Palermo, 11, the very heart of Brera. Rainbow strips of eco fur will cover an Evoque wire form, creating a colourful refuge to take us all back to childhood – a safe, creative space in the city.
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