Perodua Tops Internet Search During Covid-19 Lockdown
This is probably no surprise to most Malaysians as when market conditions got tough, the biggest new industry that opened up was door-to-door delivery. Food, groceries, clothing, shoes and more are being bought online by Malaysians staying home and Malaysian business owners need to get them delivered and so the many jobless people in the country looked at being delivery people and a vehicle was needed. A vehicle that was easy to buy, quick to be delivered and with very low running costs.
This is why a recent study conducted showed that Perodua was the most searched vehicle on Google in Malaysia during the lockdown.
PRESS RELEASE: With the easing of partial lockdown measures in several countries across the ASEAN region, it comes as no surprise that the urge to travel across cities has come to an all-time high.
The reopening of restaurants, cafes, malls, zoos, or even attractions that have restricted operating capacity encourages people to start using their cars again.
That said, which car brand piqued motorists’ interest the most during this period?
iPrice, an aggregator e-commerce platform, has looked at the data on Google search interests & discovered a prominent surge in searches on some car brands in the region during the period of March – May 2020 as compared to the period before the pandemic.
Here are some insights they discovered:
Japanese car manufacturers such as Honda, Toyota, and Mitsubishi were dominating Southeast Asian countries during and after the imposed lockdown measures. According to iPrice, this probably indicated that Southeast Asians value affordable yet high quality cars.
Honda was the most searched car brand in Indonesia, Thailand, and Vietnam, while Toyota took the runner-up spot in most countries and ranked #1 in the Philippines.
It seems that BMW & Mercedes-Benz were also attracting buyers more than ever as the search interest jumped by 50%. Its German component, Audi, witnessed a similar increase of 49% between the period of March – May 2020 when compared to December 2019 – February 2020.
Although the US-based electric car company, Tesla, came 5th in the region, the company snagged the 1st spot in countries like Singapore & Hong Kong. This probably can be attributed to the fact that both countries, Singapore & Hong Kong, aim to reduce pollution through the use of electric cars by 2050, which explains the Tesla’s perennial popularity in these countries.
The search interest of Tesla spiked to the roof (22%) in Hong Kong alone, garnering an average of 246,000 search interests.
In Malaysia, given the government’s recent announcement on allowing inter-state travel, the search interests of Perodua & Proton were in the top positions, accounting for 74,000 & 60,500 of search interests respectively.
While MPV/WGN, Hatchback, and Coupe were the types of cars that were being searched during this period, many motorists plan to go on holiday or back to their hometowns with SUVs & Sedans as their go-to vehicles of choice.
A report by iPrice Group
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