Automotive

Published on October 26th, 2020 | by Subhash Nair

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Hyundai Takes Home 3 Red Dot Awards This Year

Hyundai have been in the habit of pushing the boundaries of automotive design since the 2010s. And the design community, specifically Red Dot, have always been eager to reward their ability with awards being won by them over the course of the last 6 years very, very, very, very, very, consistently. For 2020, Hyundai bags an additional 3 Red Dot Awards.

Best of the Best – Hyundai Prophecy

The Prophecy is the first Hyundai to win the ‘Best of the Best’ design concept award from Red Dot. It’s an EV concept that’s made to showcase the company’s latest design identity.

Design Concept – Hyundai 45

Last year, Hyundai paid homage to their Pony Coupé Concept from the company’s early days. That Italdesign concept was translated to a more modern form in the ‘45’ concept. ‘45’ refers to the number of years that have passed since the Pony Coupé Concept was first shown.

Design Concept – Neptune

This is Hyundai’s take on the future of electrified commercial trucks that take power from hydrogen fuel cells. The ‘Neptune’ was inspired by Art Deco streamliner railway trains.

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Here’s the press release with more.

PRESS RELEASE

Hyundai Motor Company today reaffirmed its global deign leadership by winning three prestigious 2020 Red Dot Awards in the Design Concept group, including ‘Best of the Best’, in the Mobility & Transportation category. ‘Best of the Best’ went to Hyundai’s progressive concept EV, ‘Prophecy’, and Red Dot named both Hyundai’s ‘45’ concept EV and its ‘Neptune’ fuel-cell electric commercial truck concept ‘Winners’ in the Design Concept group. ‘Prophecy’ and ‘45’ are part of Hyundai’s dedicated EV line-up brand, IONIQ. ‘Prophecy’ is Hyundai’s visionary concept EV that encapsulates pure aerodynamic design, expressing Hyundai’s latest design identity, Sensuous Sportiness. Leveraging an extended wheelbase and short overhang, Hyundai’s designers achieved the ultimate automotive form, thanks to a new EV architecture defined by pristine surfaces and pure volume in combination with aesthetic harmony and functionality. Moreover, ‘Prophecy’ is the first concept car designed by a Korean automotive brand to win the ‘Best of the Best’ design concept award. The ‘45’ concept, which Hyundai unveiled at Frankfurt Motor Show 2019, is a futuristic homage to the brand’s 45-year-old icon, the Pony Coupe Concept. The design foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and smart design. ‘45’ is defined by its monocoque body style, aerodynamic and light-weight design inspired by aircrafts from the 1920s. The car’s 45-degree angles at the front and rear form a diamond-shaped silhouette. ‘Neptune’ fuel cell electric commercial truck concept’s design was inspired by the Art Deco streamliner railway trains that were the standard of industrial design from 1936 to 1959. The distinctive cascading design of its front end provides maximum air flow for increased cooling capabilities. ‘Neptune’ reflects Hyundai’s commitment to the eco-friendly mobility and a hydrogen society. The Red Dot Award is one of the world’s most prestigious design awards along with iF Design Award and International Design Excellence Awards (IDEA). Red Dot announces winners for Product Design, Brand & Communication and Design Concept every year. Among 4,170 concept designs submitted to the Red Dot Award: Design Concept this year, only 41 entries won ‘Best of the Best’, and 188 won ‘Winners’ at the awards. Twenty international professionals judged the submissions based on innovation, feasibility and functionality. By winning the Red Dot design awards, Hyundai’s innovative and revolutionary EV designs have been recognized globally.

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Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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