Published on May 14th, 2021 | by Daniel Sherman Fernandez0
Genesis G70 Shooting Brake Launched For Europe
Based on the G70 sedan, this will be Genesis’ 5th model to debut in Europe.
The love for station wagon or ‘estate’ cars like the Volvo wagon, Mazda6 wagon, Mercedes wagon and even the fast and exciting Audi RS wagons remain popular with European buyers whereas the rest of the world, including even North America where about a decade ago the station wagon was as popular as the pickup truck, buyer tastes have moved towards SUV’s.
The love for the wagon has reduced drastically and today it caters more to the older generation of car buyers who seek classic station wagons. So why is Genesis looking at entering the station wagon segment? Even the once popular Volvo station wagon has been superseded by its SUV siblings.
Meet the G70 Shooting Brake which is essentially a booted version of the G70 Sedan. This new European-specific addition to the Genesis range is to be the fifth model in the premium South Korean automaker’s debut line-up. A debut that comes this year with the G80 large sedan and GV80 large SUV, followed on by the GV70 mid-sized SUV and both the sedan and estate variant of the G70.
This G70 Shooting Brake is virtually identical to its saloon sibling. Featuring its updated front fascia, with a split headlight design flanking a massive diamond-shaped front grille.
Under the front unchanged hood might be the 249hp 2.0-litre turbocharged four-cylinder engine or the 365hp 3.3-litre twin-turbo V6 that will be driving either just the rear wheels or all four wheels of this stylish station wagon.
Prices of the G70 Shooting Brake has also not been officially announced thus far, but it is confirmed that this particular model will be a European exclusive. So chances are slim for it to be available here officially anytime soon.
PRESS RELEASE: Genesis Motor Europe has revealed the G70 Shooting Brake, a car designed with European customers in mind.
The new G70 Shooting Brake is based on the G70 sedan revealed last year, combining enhanced practicality with the brand’s award-winning design.
The Shooting Brake name refers to a body style firmly rooted in European automotive history and favoured by customers in the premium luxury sector. The G70 Shooting Brake will offer greater practicality, and will further expand the Genesis line-up to meet customers’ needs.
The G70 Shooting Brake is the same size as the new G70, measuring in at 4,685 mm long, 1,850 mm wide and 1,400 mm tall, with a 2,835 mm wheelbase. Meanwhile, the luggage space is 40 percent larger than the G70 sedan and its rear seats can be split-folded in versatile 4:2:4 format.
Inheriting its design from the new G70 sedan, the G70 Shooting Brake’s signature Crest Grille is set lower than the Quad Lamps, which spread outward to evoke a sprinter’s pre-race posture and highlight the model’s athletic design.
When viewed from the side, the combination of the single-piece glass hatch extending to the rear, with the floating integral spoiler, communicates the G70 Shooting Brake’s athletic intent.
At the rear, luggage space is maximised by moving the tailgate hinges forward. While the Quad Lamps which underpin the Two Lines signature, the epitome of the Genesis brand identity – extend to the surface of the hatch to create a unique impression.
With the G70 Shooting Brake, the fifth Genesis model to arrive in Europe, the brand will further strengthen its position by launching a model that demonstrates its commitment to the European market.
On 4 May, Genesis officially announced its plans for the European market, the home of premium luxury cars. The brand will commence European sales later this year, starting with Germany, the UK and Switzerland.
Dominique Boesch, Managing Director of Genesis Motor Europe, said: “We are delighted to reveal this bespoke product – tailored for our European customers – so soon after revealing news of our arrival into the region.
“The G70 Shooting Brake marries luxury and European automotive heritage with our design philosophy of Athletic Elegance. Our fifth car in Europe, the Shooting Brake will stand apart through its unique design; it is a clear statement of our commitment to the region.”
Research by Joshua Chin