Automotive

Published on June 2nd, 2021 | by Amirul Mukminin

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First Look At The 4th Generation Geely Emgrand

Here’s hoping it will be sold here as a Proton

Geely has given a first look at its fourth generation Emgrand ahead of its official launch in a few weeks’ time. The Chinese public will get their up-close look at the sedan when it goes on a ten-city tour across the country to promote the 2022 Asian Games.

The new Emgrand has been confirmed to utilise the company’s B-segment Modular Architecture (BMA) that also underpins a number of other models including the Bin Yue/Coolray/Proton X50, the Bin Rui, as well as the ICON.

Design-wise, the Emgrand looks decent and well proportioned with a prominent character line dominating its side profile. At the front, a pair of newly designed headlamps flank a grille with vertical slats, while at the rear, a light bar and a black trim connect the tail light units.

The rear bumper has a subtle-looking diffuser complete with little fins, giving the Emgrand a much needed sporty touch.

Meanwhile, the sole photo of the interior reveals a very tidy cabin design, representing a huge departure over the third generation model. We can see that the Emgrand will come with a two-tone colour scheme, a free-standing screen and vertical air-con vents that stretch across the dashboard.

Information regarding the powertrain or other tech has not been divulged as of yet but we’re sure it will come before the official launch.

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PRESS RELEASE

Geely Auto, China’s largest privately owned vehicle brand, announced its fourth generation vehicle from the Emgrand family, along with plans for the vehicle’s involvement during the 2022 Asian Games in Hangzhou, China.

The Emgrand sedan was first launch in 2008 with focus on value and technology offerings. The model quickly became one of the best-selling Chinese sedans with monthly sales often reaching over 20,000 units since its production. Geely Auto’s philosophy of constantly listening to consumer feedback and improving on its product continues to increase the Emgrand reputation within the Chinese and global markets as a highly reliable and much sought-after vehicle.

The fourth generation Emgrand is developed based on Geely Auto’s B-segment Modular Architecture (BMA) which has previously been utilized by the Geely Coolray (Geely Bin Yue in China), Binray (Geely Bin Rui in China) and Geely ICON SUV. The new sedan highlights the Emgrand’s return to its roots, with much emphasis on value and technology offerings.

As part of Geely Auto’s partnership with the 2022 Asian Games, the fourth generation Emgrand will share its Spirit of Champions ethos with the games’ organizer, who will undertake a ten-city tour across China to promote the event, which begins in September 2022.

CEO of Geely Auto Group, Mr. Gan Jiayue, said, “The Spirit of Champions isn’t only for the world of sports but is also recognized by Geely Auto as we continue to push boundaries in our pursuit to provide better user experience for our global consumers. We believe that the fourth generation Emgrand represents the best of Geely Auto in terms of quality, technology and experience”.

As a highly-competitive offering, the Emgrand has been an essential part of Geely Auto’s lineup, both in the domestic market and overseas, for over a decade.

A Brief History of the Emgrand:

  • 2009, August 28th
    First Geely Emgrand sedan launched with a five-star crash test rating, becoming the first Chinese car to achieve this standard and offer DVVT technologies.
  • 2013
    The first Chinese sedan to be exported in major numbers, becoming popular in several Middle Eastern countries.
  • 2014
    Second generation Emgrand launches with a 1.3T engine. First vehicle in the Chinese market to offer 4G communications. The 1.3T becomes engine of the year in the Chinese market.
  • 2016
    The One-millionth Emgrand is produced
  • 2018, March 6th  Third generation Emgrand becomes the best-selling sedan for nine consecutive years whilst being the best-selling passenger car for 83 months. Emgrand also doubles its sales to two million units.

The official launch of the new Emgrand will announced in the coming weeks.

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