Published on July 18th, 2021 | by Daniel Sherman Fernandez0
Lotus Emira Malaysian Booking Fee Is Just RM10,000
Get in line for a brand new Lotus, the Emira with a booking fee at the Malaysian dealer.
Lotus Cars has an official importer in Malaysia and they are taking bookings for the brand new Lotus supercar that is set to challenge the Porsche Cayman and the Toyota Supra. With a RM10,000 booking fee you can be in line to own an AMG or a Toyota powered final petrol powered Lotus sports car. Yes, this will be the last pure petrol powered Lotus to come from the factory as all future models will be battery powered like the awesome Lotus Evija.
The Malaysian Lotus Cars dealer has already a number of bookings in and the list of growing as you read this as Lotus buyers like many other luxury sport and supercar buyers are not or very little affected by this pandemic and the current economic situation.
Drop them a line to find out more @ 012-317 6606. Address: 43, Jalan Astaka U8/84A, Bukit Jelutong, 40150 Shah Alam, Selangor. Or you can visit their website https://www.lotuscars.com/en-GB/dealer/toycarz-malaysia/# and leave your details and they will contact you.
PRESS RELEASE: The Emira is the first Lotus sports car to carry the new design language first showcased on the award-winning Evija hypercar. It’s a contemporary look with sculpted surfaces and technical detailing, delivering exotic supercar appeal in the sports car segment. A new and more premium approach for Lotus in terms of forms and materials, it is also a leap forward in fit and finish.
Led by Russell Carr, Design Director, Lotus, the creative team has succeeded in designing something beautiful, timeless, memorable, modern and that looks like a Lotus. Its optimised proportions and athletic shrink-wrapped body visually describe Lotus’ legendary agile driving characteristics.
Russell commented: “The Emira captures the visual drama of an exotic supercar, with great proportions, wide footprint and a cabin that sits low down between muscular haunches. Add in that it’s practical enough to be useable every day, of the highest quality and accessibly priced, and it’s undoubtedly a compelling and seductive alternative to the existing sports car competition. The Emira is re-introducing our brand to a new global audience while still offering all the thrills to engage the most ardent driving enthusiast.”
The influence of the Lotus Evija is plain to see through the fluid surfaces and crisp feature lines. The lineage is even more obvious on the prominent leading edge of the bonnet, shrink-wrapped cabin that’s tapered to the rear, sculpted doors and vents cut into the muscular rear haunches. The unique-in-class exit vents, integrated into the bonnet to guide airflow over the car and optimise aerodynamics, are also derived from the Evija.
Vertical all-LED headlamps are standard across the range, with a wing-inspired twin blade design also familiar from the Lotus hypercar. The bonnet houses the current iteration of the iconic Lotus roundel, its first appearance on a new Lotus sports car and slightly larger than on previous models.
Looking at the Lotus Emira in profile, the sculpted section cut into the door leads air flow towards the intake ahead of the rear wheel. This serves a dual purpose, providing air for the engine but also to cool it. The Emira name badge is visible from the side, integrated into the C-pillar. All wheels are 20-inches in diameter; as standard they will be fitted with a Goodyear Eagle F1 Supersport tyre, while a Michelin Pilot Sport Cup 2 is a cost option available in conjunction with the Lotus Drivers Pack. Both tyres have been specially developed for the Emira by their manufacturer.
At the rear, the Lotus wordmark dominates the integrated bumper, above a body coloured panel that’s clearly inspired by the rear of the Evija. At each end is an exit vent for air from the wheel arch. Each corner has a flat C-shaped LED light cluster linked by a slimline high-level brake light. Below is a black section housing twin exhaust pipes either side of the number plate and with an air diffuser underneath to aid downforce.
Efficient aerodynamics has been at the heart of the Lotus brand since the company was founded in 1948. It is a philosophy inextricably linked to delivering outstanding performance whether a car is on the road or race track. Simplicity is at the core of the Emira – there are no active aerodynamics as clever engineering means they’re not needed. It is the only model in its class to create passive downforce that’s precisely balanced between the front and rear axles at all speeds, perfectly tuned to the weight distribution and suspension geometry of the car. It means as downforce increases with speed, generating exceptional grip through corners, the handling characteristics remain constant, precise and predictable.
Richard Hill, Chief Aerodynamicist, Lotus Cars, commented: “At Lotus, development of any new sports car is never focused solely on either aerodynamics or vehicle dynamics. It’s about creating that unique harmony of natural forces that is ‘Lotus dynamics’ – a sprinkling of magic dust that creates a thrilling driving experience that’s unrivalled in the automotive world. The Emira has that magic and more.”
Developed on Lotus’ recently announced Sports Car Architecture
- Two petrol engines available, including new-to-Lotus 2.0-litre turbocharged ‘i4’ from technical partner AMG
- Much-loved and characterful 3.5-litre supercharged V6 from the Lotus Exige and Lotus Evora to feature as ‘First Edition’ range-topper
- Manual, automatic and Dual Clutch Transmission to maximise global appeal
- Power output from 360 to 400 hp at launch
- 0-62mph (0-100km/h) in less than 4.5 seconds
- Top speed of up to 180mph (290km/h)
- Target weight of 1,405kg in its lightest form
- Prices will start from under £60,000 (under €72,000)