Perodua Sales Drop In November Due To Chip Shortage
The automaker says it can finish the year with more than 200,000 units sold
Following a record-breaking month in October where a total of 27,858 vehicles were delivered, Perodua‘s sales performance for November 2021 sees a sharp dip of 27.1 percent to 20,299 units.
Perodua President and Chief Executive Officer, Dato’ Zainal Abidin Ahmad said the lower delivery figure was due disruption in production caused by issues such as increasing number of Covid-19 cases and shortage of semiconductor chip in the supply chain.
However, Dato’ Zainal is bullish that Perodua can close the year with a total sales of more than 200,000 units. To achieve the target, the automaker aims to deliver least 30,000 units in December, which will be its highest ever monthly registration in its history.
As a refresher, in September, Perodua revised its 2021 sales target to 214,000 units, 10.8 percent lower than the initial target of 240,000 units it announced earlier this year.
Here’s the press release with more information:
PRESS RELEASE
Perodua President and Chief Executive Officer, Dato’ Zainal Abidin Ahmad apologised for a slightly lower delivery of 20,299 units in November as intermittent disruption has impacted production.
In response to correct the situation, Perodua is aiming for its highest ever monthly registration in its history with at least 30,000 units registration as it targets to end the year with over 200,000 units sold.
“We wish to apologise for the delay in delivery and thank all our customers for their support and patience, especially in the most challenging year so far,” Dato’ Zainal said.
He said that for the month of November, Perodua registered 20,299 units despite supply issues as the local automotive ecosystem.
On a month-to-month comparison, Perodua sales decreased by 27.1% from 27,858 units registered in October 2021. (The highest sales month in Perodua’s history so far).
“We are working with the automotive ecosystem to overcome these issues, such as rising Covid-19 cases as well as the semiconductor chip supply shortage, and with these countermeasures in place, we see December 2021 as our best month yet,” Dato’ Zainal said.
On the New Myvi, which was launched on 18 November 2021, Dato’ Zainal said the company has accumulated 14,600 orders as of 2 December 2021.
“November was slightly slower in terms of registration for the Myvi as there was a delivery gap for that model as we waited for the latest variant to launch. In fact, of the 14,600 units booked, 7,189 orders were converted from the previous variants,” he explained.
On a year-to-date basis, Perodua registered 42,288 Myvi units between January and November this year.
For overall sales, Perodua registered 167,250 units between January and November 2021, which is a reduction of 14.2% compared with 194,980 units registered in the same period last year.
On 2022’s outlook, Dato’ Zainal said that Perodua is targeting at least 240,000 sales which is a 40,000 unit or a 20% increase from the expected 200,000 units registered this year. He said that the 240,000 figure is a preliminary estimation and that a more accurate forecast will be shared in late January 2022.
“We believe that the worst is behind us in terms of Covid-19 related lockdowns– Insya Allah – and while there are other risks in the market, we foresee the year 2022 as a year of recovery.”
“In fact, based on current information and forecasts, we foresee that we can at least reach the 240,000 registration target next year as the market stabilises and our waiting period will be reduced significantly,” Dato’ Zainal said.
He forecasts that the demand for vehicles would peak in the first six months of 2022 as people will want to benefit of the Sales Tax exemption incentive by the government while the second half would see demand slowing.
“The 240,000 registration number is important as we want to grow the Malaysian automotive ecosystem.”
“With this growth, we expect to see auto component purchase to be back to around RM6.5 billion for next year. We will share the total number of purchased component parts for this year in January,” Dato’ Zainal said.
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