Published on March 3rd, 2022 | by Amirul Mukminin0
Hyundai, Shell Collaborate On Charging Network For Genesis And More
The new deal will draw on the companies’ expertise in EV charging, hydrogen, low carbon energy solutions and digital technology
Hyundai recently signed an agreement with Shell under which the petroleum giant will provide charging solutions and mobility services for Genesis, the Korean automaker’s luxury arm. The ultimate goal of this collaboration is to reduce carbon emissions across their operations.
The charging network, which will enable Genesis owners to “charge on-the-go, at home and at destinations”, will initially focus on the UK, Germany and Switzerland, but the aim is to expand it across Europe. Beyond the Old Continent, both companies will explore the possibility of offering the service in the US and Asia.
As for hydrogen, Hyundai said it could provide fuel cell trucks for targeted fleet customers, including Shell itself, with the oil company given the responsibility to provide hydrogen infrastructure. The automaker will also continue to participate in Shell’s project to expand hydrogen infrastructure in California to meet increasing demand for fuelling options for vehicles like the Nexo.
The partnership will also see Hyundai provide battery EVs for Shell’s fleet and Shell develop digital projects such as in-car services, which could include vehicle management and smart maintenance.
Almost a year ago, Hyundai and Shell inked a deal to focus on clean energy and carbon reduction in proactive response to market changes.
Hyundai and Shell plc are embarking on a new strategic collaboration to explore ways to offer lower carbon emissions products and services and to reduce emissions across their operations.
Jaehoon Chang, President and CEO of Hyundai Motor Company, and Huibert Vigeveno, Shell’s Downstream Director, signed a Memorandum of Understanding (MOU) in a ceremony held at Hyundai Motor America headquarters in Fountain Valley, California.
The MOU builds on a strong foundation of several years of collaboration and will draw on the companies’ expertise in electric vehicle (EV) charging, hydrogen, low carbon energy solutions and digital technology as potential opportunities for both companies to reduce carbon emissions.
“Through this collaboration, we see ample opportunities for the transformation of our respective businesses and have identified promising synergies that will allow Hyundai Motor and Shell to thrive during the transition to future mobility and clean energy solutions. Through our joint endeavors, we will pursue strategic alliance initiatives designed to achieve common goals, such as carbon neutrality.”
President and CEO of Hyundai Motor Company
“Strategic collaborations like this will be fundamental in the world’s transition to cleaner energy. To succeed we will have to break into new growth markets and work at a scale we have not seen before. Today’s agreement is the latest example of how we work with our customers to help accelerate their carbon emission reduction plans.”
Shell’s Downstream Director
Areas of focus for the two companies will include:
- The selection of Shell Recharge Solutions as the Charge Point Operator (CPO) and Mobility Service Provider (MSP) for premium brand, Genesis. Genesis drivers will be able to charge on-the-go, at home and at destinations with Shell. Initially focusing on the UK, Germany and Switzerland, the ambition is to grow the partnership throughout Europe. Through this partnership, Genesis expects to meet its EV owner’s needs seamlessly through the service, supporting its ambition for all new car models to be zero emissions by 2025 and 100% of the line up by 2030. Shell also looks forward to consolidating its position as the leading charging provider.
- Pursuing combined EV network and service offerings in key markets including the US, Europe and Asia.
- Providing integrated hydrogen solutions, where Hyundai Motor could provide fuel cell trucks and Shell offers hydrogen infrastructure for targeted fleet customers.
- Continuing Hyundai’s participation in Shell’s project to expand California’s hydrogen infrastructure to meet increasing consumer demand for fueling options for vehicles like the NEXO SUV.
- Exploring opportunities to supply Shell renewable energy at Hyundai’s business facilities and global plants to help Hyundai meet its RE100 targets for renewable electricity.
- Considering opportunities where Hyundai could supply fuel cell trucks for Shell’s operations, and potentially expanding to Battery EVs in Shell fleets.
- Pursue digital projects using Shell’s experience of in-car services, which may include vehicle management, and smart maintenance.