Automotive Jaguar I-Pace

Published on April 3rd, 2022 | by Subhash Nair


Jaguar Land Rover Announces 2030 Sustainability Commitments

The Jaguar Land Rover shows what it thinks it can do for the environment by 2030.

Every car brand knows that sustainability is key to staying relevant in the coming decade. Many have made bold commitments. Nissan says they want to be completely carbon neutral by 2050 while other brands like Volvo Cars have set their target for carbon neutrality to 2040. Jaguar Land Rover has said that they want to be the most profitable luxury brand by 2030, but that’s not the only thing they’ve got to prove by 2030.

The company has also just committed to reducing greenhouse gas emissions across its operations by 46% by 2030 and to cut average vehicle emissions across its value chains by 54%.

Read all about it below.


Jaguar Land Rover has committed to reducing greenhouse gas emissions across its operations by 46 per cent by 2030. In addition, the company will cut average vehicle emissions across its value chains by 54 per cent, including a 60 per cent reduction throughout the use phase of its vehicles. 

The goals, which are approved by the Science Based Targets initiative (SBTi), confirm the company’s pathway to a 1.5°C emissions reduction in line with the Paris Agreement. The commitment by Jaguar Land Rover meets the most ambitious goal set in Paris.

Jaguar I-pace in red

By the end of the decade, Jaguar Land Rover will reduce its direct greenhouse gas emissions across vehicle manufacture and operations by 46 per cent in absolute value compared to a 2019 baseline. The company has also committed to reduce greenhouse gas emissions per vehicle by an average of 54 per cent across the entire value chain, including a reduction of 60 per cent in the vehicle use phase.

These targets represent Jaguar Land Rover’s commitment to 2030, followed by a second-decade ambition for net zero emissions across supply chain, product, and operations by 2039, as part of its Reimagine strategy. To achieve this, the company will decarbonise across design and materials, manufacturing operations, supply chain, electrification, battery strategy, circular economy processes, and up to end-of-life treatment.  

To support its mission, Jaguar Land Rover has introduced the new role of Sustainability Director, appointing Rossella Cardone to drive its transformation and support François Dossa, Executive Director, Strategy and Sustainability. 

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