Ford Ranger 2023 Model Is Smarter Than You Think
Seven Ways the Next-Generation Ford Ranger Epitomises the Ranger Life.
The Ranger nameplate in the past has been associated with SUV like cabin features and good passenger comfort. This is set to continue with the all new Ranger which is arriving in just days.
Best of all, Ford engineers have incorporated a first class touchscreen with next generation SYNC software. SYNC 3 gets upgraded to SYNC 4A in the new Ranger. Adding to the tech is a new customizable digital cockpit screen.
The engineers have not forgotten about ease of driving in our ever increasing traffic and so higher safety features have been incorporated together with a 360-degree camera which allows for safer off road driving and easier city parking.
Meanwhile, the pandemic has certainly transformed nearly every aspect of our world. While the number of cases has risen recently and we must continue to observe the SOPs, the momentum towards recovery must carry on. It is time to build back stronger.
To re-evaluate our life priorities. To find a new way of living that fulfills all our aspirations of quality of life. And to realise true balance of work, family and play.
Interestingly, if you are a car enthusiast who is driven to go above and beyond in all you do, be it at work, going off the beaten track or on a leisurely weekend outing with family and other like-minded individuals, or even doing community service, you might be interested to know more about the next-generation Ford Ranger.
Did you know that it is the smartest, most versatile and capable Ranger yet, designed to inspire a new generation of owners to carve their own paths and Live the Ranger Life to the fullest.
So, here are seven things you should know about the next-generation Ford Ranger.
1. A trusted partner for the Ranger way of life
The Ranger has always been ahead of the curve not just in the pickup segment but as an evolved all-round lifestyle vehicle. But what really sets it apart is the indomitable spirit, enthusiasm for life and shared values that Ranger owners and those who aspire to own one possess.
As a trusted partner for work, family and play, the Ranger provides a common platform for you to belong to a community of like-minded individuals who also enjoy carving their own paths.
You can also enjoy building kinships, enjoy shared experiences and explore new horizons through the exclusive Ford Ranger Getaways community and experiential platform.
2. Large infotainment screen with 360-degree camera view
What sets the next-generation Ranger apart is its high-level of well-integrated technology, which will certainly enable you to carve your own path in the next-generation Ranger.
At the heart of the Ranger’s connective experience is the large first-in-class 10.1-inch or 12-inch infotainment touchscreen featuring Ford’s cutting-edge SYNC 4A communication and entertainment system.
Now, you can enjoy more space for navigation screens with enough room left at the bottom of the screen for other menus such as climate and entertainment controls.
Additionally, with the 360-degree camera on the WildTrak, challenges with parking in tight urban spaces, navigating tricky terrains or manoeuvring narrow street roads are now a thing of the past.
3. Digital instrument cluster
The next-generation Ranger has done away with the analogue instrument panel for information like the speedometer. Instead, you have a digital instrument panel on which you can easily toggle between more information as you transition seamlessly from home to work and play.
You can reconfigure and customize the digital panel, including selecting graphics featuring realistic body-style avatars depending on your mood.
4. Next-gen safety
No matter if you’re at work, with family or at play, safety is paramount. The Ranger nameplate has always been leading the segment with an ever-increasing array of safety features and advanced driver-assist systems (ADAS).
With the next-generation Ranger offering more of the latest in crash protection features and ADAS, you can feel even more secure and confident on and off the road.
Some other really great driver-assist features new to the next-generation Ranger include the Evasive Steer Assist, Lane Change Warning and Aid, Adaptive Cruise Control with Stop-and-Go and High Beam Assist.
5. New interior – like being in a premium SUV
Just because you own a pickup, doesn’t mean you have to feel like you’re driving a truck.
With the next-generation Ranger’s redesigned interior and soft-touch materials as well as a more comfortable and spacious cabin than previous models, you will feel like you are in a premium SUV. Except, of course, you can do more and enjoy more capabilities with the Ranger.
6. Stand out with a bold new exterior
The commanding presence and athletic exterior design of the next-generation Ranger, while understated, is sure to turn a head or two.
From the defined new grille with its C-clamp new matrix LED headlights on selected variants, to the pronounced wheel arches and strong horizontal upper grille bar, you will feel the same confidence and capability behind the steering as the exterior conveys.
7. Power and performance
As an all-rounder vehicle for work, family and play, Ranger owners are accustomed to pushing the pickup to the extreme.
If you are a small business owner or run a commercial vehicle fleet, Ford’s proven Single-Turbo inline four-cylinder diesel engine is the ideal powertrain to help you drive your operations.
Meanwhile, if you need more power but need to maintain fuel economy, the more sophisticated Bi-Turbo engine is the powertrain you want. Mated to a 10-speed automatic transmission, the engine is capable of delivering maximum power of 210 PS and a whopping 500Nm of torque.
Keep me informed
You might also be interested to know that SDAC will be organising a nationwide debut tour for the next-generation Ranger ahead of the showroom launch.
Want to get invited to a debut event in a city near you? Sign up here to score an exclusive invitation and receive regular updates.
For more information about the next-generation Ranger and full launch schedule, SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit www.sdacford.com.my.
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