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Published on September 9th, 2022 | by Sounder Rajen


Mitsubishi Motors Donates Triton Pick-Up To Help Fight Cancer

The brand has donated their Triton 4X4 to help out in rural areas in Malaysia

From the left, Shinya Ikeda, CEO of MMM handing over a Triton pick-up truck to Yeap Chong Wei, Marketing Director of NCSM

Mitsubishi Motors Malaysia (MMM) is the official distributor of Mitsubishi vehicles in Malaysia and recently, the brand has donated one of their Triton pick-up trucks to the National Cancer Society Malaysia (NCSM), a non-profit organization (NGO) that supports cancer patients which was established in 1996.

NCSM will be using this Triton to travel to rural areas in Malaysia, especially low income urban villages in the country as they are usually the communities that have very little, if any, access to screening facilities and just medical resources and facilities in general.

The CEO of MMM, Shinya Ikeda, said, “Mitsubishi Motors supports NCSM’s noble efforts in carrying out their mission to raise public awareness on cancer prevention, screening, and early detection.”

He also said, “In line with our CSR vision ‘Inspiring Lives Today for a Greater Future’, we know that success isn’t solely measured by the vehicles we put on the road, but also by the lives we enrich along the way. As part of a responsible Malaysian society, we are pleased to fulfil our CSR by utilizing the innovative strength of our 4x4s for the greater improvement of society.”


“Over the years, the award-winning Triton pick-up truck has passed many endurance tests and has been put through the harshest road conditions. We hope that the Triton will gain NCSM access to many places and assist as many people as possible.” He added.

NCSM is wholly funded by the voluntary contributions from the public, I can personally vouch for this as I have run into some friendly volunteers with NCSM around my local ‘Chap Fan’ shop and they have explained their mission and even sat down and chatted with me about why they try to educate Malaysia for no pay.

NCSM also provides support to cancer patients and caregivers through various channels such as its Cancer and Health Screening Clinic, Nuclear Medicine Centre, Resource and Wellness Centre, the Adults’ Home of Hope, and Children’s Home of Hope.

Mitsubishi Triton Athlete studio shot front quarter

NCSM aims to increase awareness and reduce incidences of cancer in Malaysia through its philosophy to “Educate, Care and Support,” and Mitsubishi is very noble in assisting them with this by allowing them a vehicle that can finally bring the help many need but don’t have access to. Kudos to both NCSM and MMM for this.

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