Published on November 1st, 2022 | by Daniel Sherman Fernandez0
Isuzu Takes Showroom Experience Into Premium Territory
Isuzu Moves into the lifestyle automotive segment.
It is well known fact that running a car showroom cost money, lots of money and you need sales volume to keep the business going.
Isuzu Malaysia has been more of a commercial vehicle business with unwavering reliability and quality with their pickup trucks, small and large lorries for the longest time.
However, things have changed in the last decade as Isuzu rebranded their D-Max pickup truck with city slicker looks. Then came the all new D-Max in early 2021. Looking more like an urban SUV with a pickup bed at the rear, the X-Terrain version quickly became a best seller (also in every market it was launched) and took the top honors as Pickup Truck Of The Year in the 2021 VOTY.
Equipped, with SUV like cabin and high safety features (ADAS) it continued to sell very well and climbed up the Malaysian sales charts.
Just in 2021, more than 4,500 units of the D-Max was delivered and for 2022, to date more than 7,500 units have been delivered which means we have 12,000 Malaysian owners and counting.
With this success, Isuzu Malaysia management have taken the next step to get all the 50 Isuzu showrooms nationwide upgraded.
It starts with the 51st Isuzu showroom opening by Autoexec Corporation Isuzu 3S Centre which sits on a 1,400 square-metre plot on Jalan Jinjang Permai in the northern fringes of Kuala Lumpur and offers a full range of Isuzu products and services ranging from the Isuzu D-Max pick-up trucks to light-, medium-, heavy-duty lorries and prime movers.
Speaking at the official opening, Chief Executive Officer of Isuzu Malaysia Shunsuke Okazoe said that the new design was aimed at elevating Isuzu’s presence while offering customers a warmer and more inclusive environment.
“This new outlet features a strong brand image to reflect the changing outlook of Isuzu’s retail business.
The modern design elements and improved facilities are designed to ensure customers not only purchase the best products, but also receive a corresponding sales and after-sales experience under one roof,” said Okazoe.
Sporting a bolder and more vibrant façade with a distinctive logo tower, the new outlet design offers potential buyers and customers with a more distinctive and recognizable venue for their Isuzu needs.
Its showroom features an air-conditioned interior where pick-up trucks are displayed and a sheltered foyer where lorries can be viewed in comfort.
The outlet also boasts of a spacious service centre that can accommodate up to four light-duty vehicles and two medium-duty trucks simultaneously. Customers bringing their vehicles in for after-sales attention can enjoy refreshments in the comfortable lounge as trained technicians care for their Isuzu vehicles.
New Isuzu outlets will soon be distinguishable with Isuzu logos featured prominently on the front of the building as well as on a logo tower at the outlet entrance. 3S Centres, particularly those that offer truck after-sales care will feature a spacious forecourt for ease of parking and maneouvering.
Inside, the new Isuzu outlets there will be distinctive features.
- Welcoming façade & friendly reception area
- Cozy lighting and inviting ambience
- Merchandise corner for Isuzu enthusiasts
- Environmentally friendly digital information panels
- Dedicated delivery bay for pick-up trucks
- Spacious & modern display areas including hero car viewing space
The Autoexec Corporation outlet in Kuala Lumpur will be the first outlet to feature the new outlook with others around the country following suit.
The entire transformation exercise for the remaining 50 showrooms will take approximately 2-years to complete with the entire network expected to showcase the new identity by December 2024.