Automotive X90

Published on March 28th, 2023 | by Daniel Sherman Fernandez


PROTON X90 3 Row SUV Media Preview

PROTON Management have just this evening unveiled their latest SUV, the long awaited X90 SUV.

This all new PROTON SUV joins the highly successful X50 compact SUV and X90 SUV which has been rockin’ the Malaysian sales charts since launch. For the next month, this X90 will be visiting showrooms, shopping malls and high foot traffic locations around Malaysia and Proton dealers will be happily collecting bookings.

Based on our conversations with people close to the matter, our guess is an asking price that will start from RM138,888 or so which makes it highly competitive.

The company is now moving in the right direction after years of issues and it is all thanks to its partner Geely which came onboard with its X70 SUV that remains a hot seller till today.

It is no secret that Proton was on its last legs when the Chinese owned automotive conglomerate agreed to take 49.9 percent stake in the company.

Now comes the third SUV and the largest offering with 3 rows of seats. Designed to compete with the Hyundai Santa Fe and Mazda CX-8, it comes with safety and comfort features that compete directly with both vehicles.


A Premium Modern Family SUV that is designed to empower

The PROTON X90 is the third X-series model from PROTON, the SUV market leader by sales in Malaysia. Assembled at PROTON Tanjung Malim alongside the PROTON X50 and PROTON X70, the PROTON X90 is also a testament to the company’s commitment to supporting the local automotive industry by introducing new technologies to the ecosystem.

Available in four variants ranging from Standard to Flagship, PROTON’s largest SUV offers space and versatility with not only a 7-seater configuration but is also available as a 6-seater featuring individual chairs for the second row. The new model’s muscular silhouette highlights the latest evolution towards a premium design identity.

The redesigned Ethereal Bow flowing between the headlamps frames a newfound premium aura, creating a strong and harmonious look that is sure to impress.

The grille is equally stunning, featuring diamond shapes inspired by songket patterns, exemplifying infinite movement, and upon closer inspection reveals distinctive repeating patterns of the Infinite Weave.

This evolutionary Design DNA was inspired by Malaysian craftsmanship and rich cultural heritage.

New safety features on the PROTON X90

In addition, safety is at the top of the list for this model as it comes equipped with new features such as Rear Cross Traffic Alert (RCTA) which detects approaching vehicles while reversing using the rear radar sensor, Rear Collision Warning (RCW) which alerts driver on potential rear-end collisions and Traffic Sign Information (TSI) which detects and displays road signs.

The PROTON X90 is the brand’s first vehicle equipped with these intelligent safety features.

The SUV also boasts a 10-inch LCD meter combination, providing an easy-to-read and intuitive digital user interface. The infotainment unit in the flagship variant of the PROTON X90 features a 12.3-inch display unit, with the powerful EO2 processor.

This is the largest and most advanced unit available in PROTON vehicles to-date.

48V EMS System – PROTON’s electrification journey begins here

The PROTON X90 combines cutting-edge technology with impressive performance to deliver a seamless and dynamic driving experience.

At the heart of this vehicle is the innovative 48V Electric Motor Synergy (EMS) System that seamlessly integrates six key components, including the 48V Belt-Starter Generator (BSG) motor, the DCDC Converter, the 48V Lithium-Ion Battery, the Battery Management System, the Recuperation Braking System, and the Hybrid Module Control System.
This powerful system not only enhances fuel efficiency and lowers emissions but also delivers additional power and torque for improved performance. It is a sustainable vehicle that offers exceptional performance with eco- friendliness at its core, featuring effortless acceleration, easy overtaking, and seamless coasting.

Thanks to the impressive powertrain with the 48V EMS System and the award-winning 1.5L TGDi engine, the PROTON X90 delivers a combine output of 190PS and 300Nm. The 48V EMS provides an additional boost of 13PS and 45Nm, making it a powerful yet economical option for a three-row SUV package.

This powertrain has received accolades in markets such as China and the Philippines, and it is paired with a swift-acting 7-speed dual- clutch transmission (DCT) optimized for the new system, resulting in a dynamic, surefooted, and smooth driving experience.

PROTON X90 – Intelligence That Empowers

“PROTON is proud to continue playing a leading role in the development of the local automotive industry. With our commitment to “Intelligence That Empowers,” we are introducing the PROTON X90 as our first mid-hybrid model, showcasing innovative technologies and intelligent solutions that empower our customers.

The 48V EMS System delivers improved fuel efficiency, performance, and reduced emissions, and represents our first step into the New Energy Vehicle segment,” said Dr Li Chunrong, Chief Executive Officer of PROTON.

Customers eager to get a first-hand look at the new PROTON X90 SUV will have their chance during a series of preview sessions across six cities starting 8 April 2023.

The sessions will provide the public with an opportunity to view the vehicle and its features and for those eager to book a unit of the newest Proton model, order books will soon be open so keep a lookout for the announcement.

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