Automotive proton x90 launch picture

Published on May 7th, 2023 | by Subhash Nair


The All-New Proton X90 Has Been Launched In Malaysia

The long-awaited Proton X90 has officially been launched by Malaysian Prime Minister Anwar Ibrahim.

Proton has been building up anticipation for its largest and most technologically-advanced vehicle yet – the X90 and now the car has officially been launched. The Proton X90 was officially launched at an event at MITEC in the presence of Malaysia’s 10th Prime Minister, Dato Seri Anwar Ibrahim.

The X90 brings a couple of important firsts for Proton. Primarily, this is the national car company’s first foray into electrification. The X90 is powered by a mild-hybrid powertrain. It pairs the familiar 1.5L TGDI 3-cylinder found on the X50 and X70 with an electric motor.


This electric motor adds about 13PS and 45Nm of torque to the already pretty powerful petrol engine. What’s more, the mild hybrid system also enables a number of fuel-saving tricks that cuts consumption down 1L/100km and cuts CO2 emissions down by 13%. All X90 models are front-wheel driven and come with a 7-speed dual clutch transmission.

The second big ‘first’ for Proton is the price and positioning. The X90 is Proton’s most expensive product ever and comes with enough tech and features to still present good value in our market. Not only is the Proton X90 electrified, it also comes with 19 sensors and cameras, 14 ADAS safety features, Auto Park Assist and a tyre pressure monitoring system.

Here’s the breakdown of price for the Proton X90 in Malaysia.

  • Proton X90 1.5 TGDi BSG Standard (RM123,800)
    • 7-seat configuration (2+3+2) with 60:40 split folding centre bench
    • Front ventilated brake discs, rear brake discs
    • Electric parking brake
    • 225/55 R18 alloy wheels
    • LED headlights, DRLs, foglights
    • front sequential turn signals
    • leather wrapped steering
    • Fabric upholstery
    • 12.3″ infotainment system with 4G and Wifi
    • Proton Link connectivity
    • 6-speaker sound system
    • 7 USB ports including 1 USB-C port
  • Proton X90 1.5 TGDi BSG Executive (RM130,800)
    • Auto headlights with Follow Me Home functionality
    • Auto Rain Sensing wipers
    • powered tailgate
    • Full LCD instrument cluster
    • Leatherette upholstery
    • 6-way driver seat power adjustment
    • front ventilated seats
  • Proton X90 1.5 TGDi BSG Premium (RM144,800)
    • 235/50 R19 alloy wheels
    • ‘Neaby auto open’ tailgate
    • Nappa leather wrapped steering
    • Auto dimming rear view mirror
    • Security Tint
    • Nappa leather upholstery
    • 6-way driver seat power adjustment + 2 way lumbar
    • 4-way front passenger seat power adjustment
    • ambient lighting
    • Wireless charging pad
  • Proton X90 1.5 TGDi BSG Flagship (RM152,800)
    • 6-seater configuration (2+2+2) with 2nd row captain seats
    • Panoramic sunroof
    • Nappa leather upholstery
    • Front passenger seat ‘boss switch’
    • 2nd row ventilated seats
Proton X90 rear boot open

All Proton X90 models will come with the following:

  • 5-year warranty with unlimited mileage
  • 5-year data package 1GB/month
  • 6 times free labour service
  • Interest rates from 2.1% per annum
  • Proton Insurance Programme
    • Waiver of Betterment Costs – Up to 10 years
    • Agreed Value Coverage – Up to 12 years
    • All Drivers Coverage
    • Key Care Cover – Up to RM1,000
    • Flood Relief insurance – Up to RM1,000
      •Personal Accident to Policyholder – Up to RMI5,000
      • 24/7 Roadside Assistance and Towing

The first 4,000 X90 customers will receive the following:

  • 5-year data package extra 4GB/Month
  • Proton X-Watch worth RM1,499
  • Accessories Package worth RM779
    • footwell lighting
    • coil mats
    • boot tray
  • Upgraded Proton Insurance Programme
    • Key Care Cover • Up to RM2,000
    • Flood Rellef insurance • Up to RM2,000
    • Personal Accident Coverage – Up to RM15,000 per person
    • Child Car Seat Protection – Up to RM500

Check out the website for more details here.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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