Perodua Reports 1st Half 2023 Sales
Perodua is happy report that production is up and sales are up too in the first half of 2023.
Perodua has achieved significant growth in its production and sales figures during the first half of 2023. With a 17% increase in vehicle production, Perodua has successfully manufactured 153,813 vehicles, as compared to 131,641 units during the same period in 2022.
This boost in production has also translated into a remarkable 13.6% rise in registrations, with 144,690 vehicles sold in the first half of 2023 (1H23), compared to 127,343 units sold in the corresponding period last year. The star performer for Perodua this year has been the Bezza, with an impressive registration count of 40,555 units from January to June. Following closely behind is the Perodua Myvi with 32,319 units and the Perodua Axia with 28,199 units registered in the same timeframe.
Dato’ Sri Zainal Abidin Ahmad, the President and CEO of Perodua, attributes this outstanding performance to improved supply chain management and enhanced production efficiency at their manufacturing plant. According to Dato’ Sri Zainal, the company is on track to meet its ambitious targets of producing 330,000 vehicles and registering 314,000 units. Perodua plans to achieve these goals by further refining its operational efficiencies.
One notable improvement has been the reduction in tact time—the time required to produce a single vehicle—from 1.35 minutes to 1.25 minutes at Perodua’s Global Manufacturing plant (PGMSB). These enhancements have contributed to the overall success of Perodua’s production and sales performance in the first half of 2023.
In the second quarter of 2023 (2Q23), Perodua produced 69,013 vehicles, marking a 1% increase compared to the same period in the previous year. Dato’ Sri Zainal emphasizes that the majority of this year’s production was concentrated in the first quarter when Perodua made a concerted effort to meet its PENJANA obligations.
The company also experienced positive results in vehicle registrations for the second quarter of 2023, with 66,126 units sold, compared to 65,719 units in the same period last year. Dato’ Sri Zainal is optimistic about the future, stating that both production and sales are expected to continue their upward trajectory due to sustained demand for Perodua vehicles. The recently launched Axia E model, in particular, has received an overwhelming response, with 2,500 units being completely distributed within a mere 48 hours.
While Perodua is encouraged by existing bookings, the company acknowledges potential challenges ahead, including higher financing costs and intermittent supply shortages. Despite these hurdles, Dato’ Sri Zainal remains resolute in achieving their targets. He expresses gratitude to the loyal customers for their support and patience, emphasizing that reducing waiting times and enhancing service quality are their top priorities.
Additionally, Dato’ Sri Zainal extends appreciation to Bank Negara Malaysia for maintaining the overnight policy rate at 3%. This decision is expected to alleviate financing costs for Perodua’s customer base, primarily comprised of lower-income earners.
As Perodua continues to make strides in the automotive industry, their commitment to meeting customer demands and improving efficiency remains unwavering. With a strong foundation and an optimistic outlook, Perodua aims to build on their success and further solidify their position in the market.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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