Automotive WCWL

Published on October 16th, 2023 | by Sounder Rajen


Chery Malaysia Launches WCWL Chery Owners’ Club In Grand Style

Chery vehicle owners in Malaysia can now enjoy more fun activities with WCWL

Chery Malaysia is delighted to announce the official launch of “With Chery With Love” (WCWL), the Official Chery Owners Club in Malaysia, an initiative driven by the global vision of Chery International and an attempt to strengthen the bond between the brand and its owners.

This event was truly a moment of great excitement, as Chery Malaysia had the honor of welcoming Datuk Wira Dr. Lee Chong Wei as our representative of Chery Car Owners and as its distinguished Guest of Honor to grace this official launch of WCWL Chery car owners’ club.

Moreover, badminton legend, Datuk Wira Dr. Lee Chong Wei, represented not only himself but all Chery car owners, following his purchase of a Chery Omoda 5 for his father. His presence was symbolic of the unity and pride that bind us together as a community of Chery enthusiasts.


The WCWL initiative embodies a profound mission and vision, focused on bringing the Chery brand closer to its customers, offering improved accessibility, personalisation, enhanced customer experiences, community building, promoting trust, and fostering collaboration.

The WCWL initiative is also founded on the principle of connecting with its customers on a deeper level, ensuring that their voices, needs, and desires are at the forefront of everything the brand does. Dedicated to making Chery more accessible to all its valued customers, offering a seamless experience.

On top of that, as Chery launches the WCWL Chery Owners Club, it is proud to share that today also marks the day of the Chery International Ecology User Summit, taking place in Chery HQ, Wuhu, China. Both these events mark a historic synergy and both serve as a glimpse into the brand’s future across the globe.

At this 2023 Chery International User Summit, the brand implemented a charitable initiative and plans to sign agreements with UNICEF (United Nations International Children’s Emergency Fund) and the IUCN (International Union for Conservation of Nature). They will work together to provide food, clean water, health, and education for children in impoverished countries and regions.

Over the 26 long years of development, Chery has deeply implemented the green concept. Emphasis has been placed on pollution prevention, energy conservation, and clean production, with green manufacturing leading the way. This has allowed Chery to progress from being Chery in Wuhu to being Chery in the world.


From being a Chinese automotive brand contributing to global sustainable development, to leading the way in assisting cities to co-build green ecosystems, and Everything in between, the Chery brand, characterized by its warmth and responsibility has earned it many fans around the world.

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