The all-new Mitsubishi Triton successfully bridges work capability and passenger comfort with its bold redesign and significantly improved driving dynamics.
The all-new Mitsubishi Triton represents a comprehensive reimagining of the modern pickup truck, successfully bridging the gap between utilitarian workhorse and sophisticated daily driver. Its bold “Dynamic Shield” design language brings a distinctively premium presence to a segment often defined by purely functional aesthetics.
Beneath its striking exterior, the Triton delivers substantial mechanical upgrades—including a significantly improved 4WD system with terrain-specific driving modes that enhance capability across challenging landscapes. The revised suspension system successfully mitigates the compromised ride quality typically associated with ladder-frame pickups, providing genuine comfort without sacrificing load-carrying capacity.
Inside, the cabin has undergone a transformation that rivals many passenger SUVs in terms of material quality and technology integration. The thoughtfully designed workspace provides intuitive controls and supportive seating, acknowledging that modern pickup owners often spend significant time behind the wheel.
What ultimately secured the Triton’s victory was Mitsubishi’s comprehensive approach to improvement—rather than focusing solely on capability, style, or technology, they addressed every aspect of the ownership experience. The result is a pickup that excels across diverse use cases, from worksite utility to weekend adventure to daily commuting.
About The Allianz DSF VOTY Awards
The Allianz DSF.my Vehicle Of The Year (VOTY) Award ceremony is the first and only vehicle award event in Malaysia that does not hand out paid awards, nor does it charge winners or participating brands any fee whatsoever. Winners are allowed to use the VOTY event logo free of charge in all marketing materials. Event attendees are not even charged for their seat at the award presentation. All car manufacturers that operate in Malaysia are invited to participate free of charge. All they have to do is let our judges test drive their nominated vehicles.
The nominated vehicles must have been launched in Malaysia in the last 12 months and cannot be a localised minor facelift (body-kits, stickers, wheel upgrades, etc). All judging is independent and is put down to a vote before the winners are selected. Car manufacturers are not informed if they are winning or not before the event.
2025 marks a significant milestone for VOTY as Allianz celebrates its 16th year as the title sponsor of this prestigious automotive event. This year also commemorates Daniel Sherman Fernandez’s 25th year in the automotive industry, highlighting his longstanding contribution and commitment to automotive journalism in Malaysia.The judges for VOTY 2025 are Daniel Sherman Fernandez and Subhash Nair of dsf.my, Ross Hadi of gohedgostan.com and Joshua Chin of automacha.com.
