Published on January 22nd, 2020 | by Daniel Sherman Fernandez0
Volvo Hits A 36.1% Growth in 2019
Volvo Cars Malaysia is now the 3rd best selling premium brand in the country.
Volvo cars is having a great sales streak. In 2018 it had a massive 35% sales growth and now for 2019 it has recorded an impressive 36.1% growth in Malaysia. A brand new office in Petaling jaya and a regional training center puts Volvo Cars in Malaysia in a very strong position to challenge the premium segment in 2020.
Volvo Cars is the ONLY premium car brand to see growth in 2019 and even though its total sales for 2019 is 1883 units, it has all been new retail sales coming from its existing dealers. It must be noted that Volvo Cars unveiled 5 big new partnerships in 2019 with large 4S ad 3S showrooms taking prominent locations around the country.
This strong market confidence has pushed other premium brand dealers to come into the Volvo Cars family in Malaysia. With this added showrooms, 2020 will be another sterling year for Volvo Cars and it is expected to rake in higher sales which will be conquest sales from its immediate competitors.
Press Release: Volvo Car Malaysia has also unveiled their all new Volvo Car Regional Training Center. Located in Symphony Square, Section 13 Petaling Jaya, this brand new space will play a pivotal role in annually delivering up to 7,500 man days of training to staff and dealers from across the Asia Pacific region on technical and non-technical areas.
Malaysia is considered the ideal hub as it offers good infrastructure and a strong team of local talent to run regional functions. This training center and other shared services such as Finance Cluster, Technical Hub, and Procurement which operate here are expected to generate export service revenue of over RM100 million in the next 5-7 years.
Volvo is committed to continually improve the end-to-end experience of every Volvo customer. In 2019, Volvo added fully certified after sales teams to all their dealerships in the country. 90% of them are also equipped with the Volvo Personalized Service (VPS) hardware. These changes enabled Volvo to serve their customers better and ultimately drive greater business performance.
2019 was also a big year for Volvo as an international brand. It surpassed the 700,000 mark for the first time ever, with a total of 705,452 units sold around the world. Locally, Volvo Car Malaysia achieved a milestone of their own too, with the highest retail delivery to date at 1,883 units.
Some other notable accomplishments of 2019 include:
• Strong market share in Plug-in Hybrid Electric Vehicle (‘PHEV’)
• Launched 3 new cars: XC40 T5 CKD, S60 T8, and XC90 Facelift
• One of the first two markets to have a 100% Volvo Retail Experience dealership in APAC
Riding on this momentum, 2020 is expected to be another momentous year for Volvo with two new cars – the S60 T8 CKD and S90 Facelift – and a new dealership in Kota Kinabalu set to launch very soon. Meanwhile, new PHEVs purchased from 1 January 2020 onwards will come with an 8-year PHEV battery warranty, offering peace of mind for car buyers who wish to invest in cleaner energy alternatives.
Volvo is continually seeking new ways to reduce its environmental impact across the board. According to Mr. Richard Snijders, Vice President of Volvo Car Group, sustainability is a strong theme for Volvo this year and in the future. In their mission to reduce carbon emissions by 40% by 2025 and ultimately become climate neutral by 2040, Volvo will tackle carbon emissions in its manufacturing network, supply chain and through its approach to recycling and reuse of materials. This commitment is the catalyst of Volvo’s ambition for at least 25% of the plastics used to make a new Volvo car to come from recycled material by 2025.
“We take sustainability very seriously at Volvo, with one of the most ambitious climate plans in the car industry. I’m proud that the culture is just as strong here in Malaysia. For example, our showrooms now only utilize digital price stands, or what we call the Digital Silent Salesmen. We have stopped printing brochures and are moving towards reducing waste – both internally and externally. Slowly but surely, Volvo will be able steer away from any single-use products and be a driving force for sustainable living within the automotive industry and beyond,” Mr. Snijders said.
In conjunction with Chinese New Year, Volvo is offering attractive deals for selected car models. New buyers of the Volvo XC40 T5 R-Design will enjoy a complimentary 5-year maintenance service package, also known as the VSA 5+. As for the XC90 T5 Momentum and S90 T5 Momentum, buyers will be entitled to an auspicious ang pow worth RM23,888 on top of the VSA 5+ package. Selected PHEV models will also come with a complimentary Recharge Package worth RM10,000 as well as the VSA 5+ package. This offer is valid until 29 February 2020. Terms and conditions apply.