Published on February 18th, 2021 | by Subhash Nair


Proton Iriz, Saga, Exora & Persona Special Editions Launched

Proton’s legacy models get special editions to start 2021 off.

Proton has launched 4 Special Edition models based on their legacy cars that have been on sale since before their partnership with Geely Auto. These are the Black Editions of the Exora and Persona and the R3 Limited Editions of the Iriz and Saga.

Exora and Persona Black Edition

These two family-oriented vehicles now come in a new colour scheme – black with gold accents. The gold accents are subtle and tastefully applied on the bumpers and alloy wheels.

Proton Exora Special Edition_Black_2021
Proton Exora Special Edition_Black_2021_front
Proton Exora Special Edition_Black_2021_grille
Proton Exora Special Edition_Black_2021_front seats
Proton Exora Special Edition_Black_2021_TV Screen
Proton Exora Special Edition_Black_2021_dashboard

Inside both Black Edition models, you get black leatherette seats, door trims and floor console. The Persona Black Edition gets an additional black headliner while the Exora Black Edition gets an overhead monitor for rear passenger entertainment.

Saga and Iriz R3 Limited Edition

These two smaller vehicles are kitted out to celebrate Proton R3’s motorsport successes. They come with a sporty R3 bodykit and black-yellow interior. The cabin is finished in a leatherette material and there are even R3 floor mats.

Both models are also painted in black, but get yellow R3 livery and windshield stickers. Unique alloy wheels have been specially made for these two cars (16″ R3 alloys for the Iriz R3 Limited Edition, 15″ matte grey alloys for the Saga).

Here’s what they cost today with the ongoing PENJANA SST discount OTR without insurance:

Proton Saga R3 Limited Edition: RM42,300
Proton Iriz R3 Limited Edition: RM52,900
Proton Persona Black Edition: RM54,700
Proton Exora Black Edition: RM67,800


Here’s the press release with more information.


PROTON launched four Special Edition models which it unveiled
simultaneously during the company’s third virtual launch. The limited-production models have been given the moniker Black Edition (Persona and Exora) and R3 Limited Edition (Iriz and Saga) and were designed to broaden the appeal of each model while offering more choice to customers.

Limited in numbers but not in showroom appeal

Following the successful launch of the Saga Anniversary Edition, which sold out its allocation of 1,100 units in just five days, the Special Edition models are designed to satisfy customer demand for unique Proton models.

The Persona and Exora Black Edition add style and luxury to vehicles that are usually sold on their practicality and comfort. As the name suggests, they are presented in black with gold accents subtly accentuating the bumpers and alloy wheels. Inside, both come with black leatherette seats, door trims and floor console with the Persona receiving the black treatment for the headlining, while the Exora is fitted with an overhead monitor.

While style and luxury are the main thrusts of the Black Edition models, the Proton Iriz and Saga R3 Limited Edition celebrate PROTON’s successful motorsports division. The R3 badge has always been reserved for the sportiest Proton models and both the Iriz and Saga are worthy recipients of this moniker. Each car is painted black and adorned with the distinctive R3 livery used on PROTON’s race cars. The Iriz is equipped with 16-inch R3 alloy wheels while the Saga is equipped with 15-inch alloy wheels with matte grey finish. The sporty R3 bodykit completes the outer changes while inside, a unique black-yellow interior, leatherette seats and R3 carpet mats create a distinctive ambiance with sporty appeal.

“By launching four Special Edition models today, PROTON is giving its customers more choices. These are products manufactured in Malaysia targeted to Malaysian car buyers and are reminders that PROTON is and always will be a ‘full-service’ car manufacturer with the ability to design, develop and build our own cars from a clean sheet of paper,” said En. Roslan Abdullah, Chief Executive Officer, PROTON Edar.

On-the-road prices without insurance for the Proton Special Edition models are:

Proton Saga R3 Limited Edition: RM42,300
Proton Iriz R3 Limited Edition: RM52,900
Proton Persona Black Edition: RM54,700
Proton Exora Black Edition: RM67,800

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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