Published on December 13th, 2021 | by Daniel Sherman Fernandez0
Hyundai Sime Darby Previews The Palisade SUV
The Palisade is targeted at the exclusive E Segment.
The Palisade is a brand new product from Hyundai Motor Group and it was first shown in 2018 at the LA Auto Show. Designed for the North American buyer and some European nations, the Palisade was only available as a left hand drive SUV.
Then some time 2019, Hyundai Motor Group decided to take the Palisade global and so a large promotional campaign started with Korean ‘boy band’ BTS. Hyundai had no idea how large the successful partnership was going to be and after BTS arrived at the 2019 Grammy Awards in a Palisade, sales went beyond believe and customers were asked to wait for 6 months or more.
This move persuaded Hyundai to increase production and use the ‘BTS’ popularity to quickly launch the Palisade in new markets.
This is why Hyundai Sime Darby has decided to import this large luxurious SUV into Malaysia to challenge the Volvo XC90, BMW X5 and Mercedes GLE.
This new SUV is made in Ulsan, Korea and will be officially launched in Malaysia in a few days time.
There are already 3 units of the Palisade sold, with a remaining 7 units having very interested buyers. A total of just 10 units were imported (we spotted 9 units a month ago) in for 2021 to gauge market response for a premium Hyundai SUV.
The interior design combines a sense of relaxation and comfort creating a serene environment with eight-passenger seating standard for family adventures. Leather-equipped models offer a premium, quilted Nappa leather, while on the instrument panel, smooth wood-grain trim in a wraparound interior design create a spacious, comfortable ambience.
The One-Touch second row seat allows for one-touch operation of the seat forward and out of the way for easy access into and out of the third-row seat. For more convenience, the third row offers power-folding/unfolding and reclining seats.
Second-row captain’s chairs are also available with ventilated seating surfaces. Every Palisade seating row offers USB outlets for convenience for all passengers, for a total of seven available USB outlets.
Hyundai Palisade also offers a class-exclusive Blind View Monitor that complements the standard Blind Spot Collision Avoidance Assist, which provides easy-to-see body-side views whenever the turn signal is activated.
The audio and navigation display is a generous 10.25-inch touchscreen in widescreen format, coupled with a 12.3-inch fully-digital TFT center instrument cluster offering various view modes and differentiated drive mode illumination.
Two Bluetooth® devices can be connected simultaneously, with one for a mobile phone connection and the other for audio streaming. The single instrument panel gauge cluster integrated with navigation offers exceptional legibility and ease of use, coupled with an available head-up display feature.
Center console innovations such as shift-by-wire controls free up valuable control space for the features drivers use most. The shift-by-wire system also includes automatic park logic that shifts the vehicle into park when the engine is off and the driver opens the door. Palisade’s center console bridge design also frees up convenient storage space underneath the center console control area with driver and passenger access.
The interior features seven available USB outlets, including front-seatback-based USB outlets for the second row occupants and mini-pockets for digital devices of all kinds. A generous 16 cup-holders means there’s always a place to stow a beverage at any seating position. Seatbelt connection notification to the driver is active in every seating position.
Palisade also features an industry-first, innovative new roof vent diffuser design that can provide a focused, partially-diffused or fully-diffused stream of air to rear passengers. This new diffuser vent design provides quieter rear air conditioning airflow, draft-free operation, more uniform distribution of air and the capability for a focused stream of air whenever desired.
Hyundai Palisade offers abundant technology, including Hyundai’s latest navigation system with Android Auto™ and Apple CarPlay™. To eliminate the need for a charging cord, there’s an available Qi wireless charging pad for compatible Android devices as well as recent Apple iPhones.
When it comes to audio technology, the available premium sound system is well-suited to the Palisade’s upscale interior.
The Palisade offers Hyundai’s HTRAC® All-Wheel-Drive (AWD) system. The HTRAC AWD system was developed as a multi-mode system, providing an electronic, variable-torque-split clutch with active torque control between the front and rear axles. The driver-selectable HTRAC Normal, Sport and Smart modes help provide confident control in all weather conditions
The Palisade is sold with either a 3.8-liter V6, dual CVVT, direct-injected engine, for excellent power and efficiency or a 2.2-liter turbo-diesel engine producing 197 horsepower and 440Nm Torque for great economy and high torque.
The 3.8-liter power-plant produces an estimated 291 horsepower @ 6,000 rpm and an estimated 355Nm of torque @ 5,000 rpm. Hyundai Palisade offers more standard horsepower than any other SUV in its competitive set and an unsurpassed level of torque. Palisade delivers that power to the wheels via an eight-speed automatic transmission.
Hyundai Sime Darby is not going to local assemble the Palisade as the possible selling numbers does not make for a good business case. Better to just import it in and sell it as an exclusive luxury SUV.