Published on March 1st, 2022 | by Daniel Sherman Fernandez0
JEEP Signs With Belfort Automotive Group Thailand
Belfort is the new JEEP distributor for Thailand.
The JEEP brand is making an official return to ASEAN with Stellantis (which is the JEEP brand owner) and it starts with Thailand.
Belfort Automobiles (Thailand) which is a subsidiary of the Master Group Corporation (Asia) Co., Ltd, is not new to the automotive business in Thailand.
Soonthornphan Dechathet , Chief Executive Officer of Belfort Automobile ( Thailand ) Co., Ltd. revealed, “ I am proud that Belfort Automobile has been appointed as an importer. And the official distributor of Jeep cars in Thailand Jeep is not just a car brand. but a lifestyle of living in addition, the group of people who use Jeep cars has a unique identity, which Belfort Automobile sees the potential and passion of the Jeep brand of this group of customers.
That will be able to lead Jeep to success in Thailand. In addition, we operate under the principle of ‘Customer Centricity’. by giving the highest importance to customers to provide a special experience to customers and enthusiasts of Jeep cars in Thailand, Jeep is a representative of the strength of Thailand. Combined with our determination to make the Jeep market in Thailand sustainable”.
Master Group Corporation (MGC) already distributes BMW, Mini, Rolls-Royce, Aston Martin, Honda, Nissan and Maserati cars in Thailand and there were previously working with the Naza Group for Peugeot and Citroen vehicles.
They recently reignited their Peugeot business with a new global partner in Thailand with the arrival of the all new Peugeot 2008 Crossover, which is assembled in Gurun Malaysia.
This new business partner is the Stellantis Group which is also working with Berjaya Auto Alliance in Malaysia for Peugeot and Citroen.
The signing ceremony between Stellantis and MGC was on the 28th of February 2022 in Bangkok Thailand and the Jeep Wrangler was the star vehicle at the launch.
Meanwhile in Malaysia, the JEEP brand made a ‘big revival’ two years ago (just before Covid-19) and today the Jeep showroom in Glenmarie stands quiet and empty after selling a few dozen vehicles to owners who paid a high price for a 4×4 vehicle with the promise of factory warranty and factory after sales.
Meanwhile, we see JEEP introducing to the global market new models with low emissions and low cubic capacity under their parent Stellantis.
Will DRB-HICOM revive the JEEP brand as they are still officially the distributor for JEEP in Malaysia and there has been no NEW distributor appointed?
We wait patiently for the news as there are rumours that Stellantis is planning on assembling JEEP’s in Gurun for regional export and also local Malaysian sales.
The Stellantis automotive group is also expanding its reach in India with the Jeep brand. Two weeks ago on Monday they made an announcement that they will launch its 7-seater SUV, called ‘Meridian’ sometime in the middle of this year in the country.
This will be a ‘Made in India‘ Jeep and will carry an all new name ‘Meridian’ and it will be the company’s first 7-seater SUV offering in the country. This new people mover all wheel drive Jeep represents an important brand commitment to the Indian market, the company said in a recent statement.
The Jeep Meridian will look very familiar to some of your Jeep enthusiasts as it is actually the current Jeep Compass with a 3rd row seat. This will probably be Jeep’s next model for Indonesia where Jeep is doing really well and consumers love 7 seat 4×4 vehicles.