Published on May 31st, 2023 | by Subhash Nair


BMW XM Label Red Arrives In Malaysia For RM1.6M+

The BMW XM Label Red finds its way onto our shores for a cool RM1.615M.

The BMW XM may not be the best looking vehicle around, but it’s proving to be popular amongst today’s Malaysian millionaires. Hence, BMW Malaysia has seen fit to bring in the Label Red version, which commands a small premium over the standard model for a performance bump and a few aesthetic changes.

BMW XM Label Red rear

On the BMW XM Label Red, the 4.4L M Hybrid TwinPower Turbo V8 powertrain has been wrung for even more power.


On the original XM, you got 653PS and 800Nm of torque. Here you get 748PS and 1,000Nm of torque, making it the most powerful road-legal production car with a BMW badge ever. 0-100km/h takes just 3.8 seconds, which is half a second faster than on the standard XM model. Despite being power packed and weighing more than 2.7 tonnes, the XM Label Red can still drive on pure electric power for up to 83km when fully charged.

In terms of looks, the BMW XM Label Red comes with new colour options for the accent strip in Toronto Red or Shadowline with a red outline by the front door. BMW are giving customers up to 50 custom paint options through their BMW Individual Visualizer. There are a couple of new wheel options:

  • bicolour 22″ M Light Alloy Wheels with red accents matched with Toronto Red accent strip
  • bicolour 23″ M Light Alloy Wheels in Star Spoke matched with the Shadlowline accent strip

The BMW XM Label Red will also feature a bicolour interior with diamond-shaped texture and red stitching. Red accents are also found on the instrument panel, door trim and centre console.

BMW Malaysia will throw in a 5-year Unlimited Mileage Warranty with free scheduled services, roadside assistance, BMW Group Loyalty+ Mobile App, the BMW Privileges Card, and BMW Services Online.

Purchasing through the ‘Straight Line Financing Plan from BMW Group Financial Services Malaysia can bring monthly instalments down as low as to RM18,707. The retail price with Sales and Service Tax on the road without insurance is RM1,615,8000. Those purchasing in Langkawi can purchase for RM939,8000 duties unpaid.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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