Automotive Perodua

Published on December 19th, 2023 | by Sounder Rajen


ACSDC 2023 Winner Crowned, New Perodua Bezza To Follow The winning Designs?

Asian Compact Sedan Design Challenge (ACSDC) 2023 shows a glimpse into future Perodua sedans

The first-of-its-kind car design competition, the “Asian Compact Sedan Design Challenge 2023” (ACSD) in Malaysia has just crowned its winners with 93 entries from 7 countries for its inaugural run. The designs from two categories, students and professionals saw many inspired and futuristic designs but as with everything else in life, only one can win.

The ACSDC 2023 is a sedan design challenge open to professional and student designers within Asia, co-organised by Perodua and the Malaysia Design Council (MRM) and the winners of the student category as well as the professional category both received a cash prize and a certificate but will the new Perodua Bezza follow either design closely at all?

Moreover, Dato’ Sri Zainal Abidin Ahmad, Perodua President and Chief Executive Officer said, “The number of entries and their countries of origins are encouraging as Perodua’s and MRM’s presence outside Malaysia is limited.” 

The 93 entries are from Indonesia, Japan, Philippines, Singapore, Iran, Japan, India and Malaysia and the total number of entries are all inspired designs in their own right, only three winners were chosen for the student design and the top three along with 2 consolation prizes were chosen for the professional category. All 8 designs were on display at the event.

On top of that, for the professional category, Kenny Chan from Malaysia was named champion of the ACSDC 2023 competition with his “Payung” concept car. According to the chief of judges, Muhamad Zamuren Musa, the design proportions show dynamic with a fastback silhouette, strong and stable body character makes the car well-balanced. 

The significance of details and other creative elements of style make the car among the best of all participants. On the other hand, Bryan Teh Yea Quan from Asia Pacific University (APU), Malaysia was crowned champion of the student category with his unique interpretation of a sporty sedan, which was as sharp as it was captivating. I hope the next Bezza follows this design.

Dato’ Sri Zainal also stated, “Malaysians see these designs (sedans) as practical vehicles while other countries may see it more of a status symbol, and by having this competition, we can see where we can merge the two ideas into one.”

“This competition not only encourages designers to test their talents but also exposes them to different design philosophies from other parts of the world.” Commented MRM (Malaysian Design Committee) Director, Husaini Ismail. Do you like the winning designs?

Tags: , , , , , , ,

About the Author

Comments are closed.

Back to Top ↑