Cars Nissan

Published on December 18th, 2023 | by Daniel Sherman Fernandez


Nissan Celebrates Its 90 Year Birthday This December

Yes the humble Nissan brand is older than some European car manufacturers

This year on December 26th, Nissan will mark 90 years of passion and innovation driven by our DNA to “do what others don’t dare to do”.

Since its founding in 1933, this daring spirit has inspired Nissan and generations of its employees to push the boundaries of innovation, enriching people’s lives with thrilling journeys and pioneering technology to create a cleaner, safer and more inclusive world.

Prior to the date of the 90th anniversary on December 26, Nissan will roll out a series of commemorative initiatives in the coming months. This includes a dedicated logo that represents the company’s storied past and exciting future.

leading up to December, Nissan will look back on its heritage, celebrate its present, and look to the future, all with a strong focus on the customers, fans, employees, and communities that have supported Nissan over nine decades.

In celebration of its remarkable 90-year journey, Nissan Motor Co., Ltd. recently presented a spectacular array of 90th-anniversary commemorative models. These groundbreaking vehicles showcase Nissan’s commitment to innovation, sustainability, and the pursuit of excellence.

Pioneering advancements in electrification and autonomous driving technologies, Nissan aims to achieve carbon neutrality and a society with zero traffic accidents.

And just as further proof to that, it was also recently reported by Bloomberg that the Nissan Sakura kei-EV is Japan’s best selling EV.

More impressively too, the tiny Sakura (and its Mitsubishi ek-X twin) actually accounted for half the EVs sold in the land of the rising sun this year. Though it is worth mentioning that with Japan not really being all that into the fully electric motoring life yet with full EVs only amounting to 1.5 percent of cars sold over there this remarkable achievement by Nissan (and Mitsubishi) is somewhat tempered by the fact that a rather paltry 35,099 units of this kei EV were sold this year to date. A figure that incidentally is right about half as many cars Tesla sold in China.

Meanwhile, as Nissan transforms cars from mere transportation to sources of excitement, the company remains steadfast in enriching people’s lives with dreams and excitement for years to come. Embrace the future with Nissan driving innovation, sustainability, and passion for the next 90 years and beyond.

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