Published on November 19th, 2020 | by Subhash Nair0
Over 9000 Malaysians Book the New Honda City Already
Back in mid-October, Honda Malaysia launched the all-new 5th generation City. It was one of the last major car launches in Malaysia before a new wave of infections forced companies to revert to fully-digital launches. Since that time, most of the country has been put under CMCO, but that hasn’t stopped the enthusiasm for the brand from shining through.
Today, just over a month since the City launch, Honda reports that they’ve collected over 9,000 bookings. Bear in mind, this includes bookings that were taken from the middle of August when order books were first opened.
Here are some other interesting facts shared about the data:
- The V variant was the most popular model booked, representing 54% of all bookings for the petrol variants
- The Central Region represented 44% of total bookings
- 2400 units have been delivered to customers in its first month
- The new Platinum White Pearl colour option was the most popular option (28%), despite being a cost option
Here’s the press release with more information.
Honda Malaysia (or the Company) today announced that the 5th Generation All-New City which was launched just a month ago has recorded close to 9,000 bookings to-date. Amongst the three variants launched, the V variant emerged as the most popular variant capturing 54% of total bookings received.Since its launch, the All-New City received high demand from customers in the Central region, which contributed the highest number of bookings at 44% of the total bookings,followed by Northern region at 22% and Southern region at 19% respectively. In terms of colour, the Platinum White Pearl colour appears to be the favourite among customers, representing 28% of the overall sales for the All-New City. To-date, more than 2,400 units of the All-New City have been delivered to customers nationwide.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “The 5th Generation All-New City is very well received in the market and the bookings has increased by an additional 80% within a month of its official launch. This outstanding Honda model continues to capture the hearts of Malaysians be it working adults, young executives or young families. We are very grateful to have received positive feedback from Honda customers and we would like to thank our customers for their continuous support. Many customers also took the opportunity to purchase their new car during the sales tax exemption period. The attractive pricing of the All-New City in addition to the advanced features are plus points which resulted in the encouraging bookings received. As we are still undergoingConditional Movement Control Order (CMCO) period, our nationwide dealerships remain compliant with all necessaryguidelines and Standard Operating Procedure (SOP) set by the Government which was put in place since we started operations in May 2020 to ensure the safety of our customers and Honda associates. Customers who are interested to test drive may visit their nearest Honda authorised dealerships to do so.”
The outstanding All-New City was designed to project ambition and confidence. The design is further complemented with features such as New LED Headlights with LED Daytime Running Lights (DRL), New LED Fog Lights and New LED Taillights which has given the V variant its top spot in terms of popularity amongst the three variants of the All-New City. To top it off, the V variant also comes with 16-inch Alloy Wheels to add to the stylish appearance.
The All-New City is offered in four variants, the RS e:HEV, V, E and S. The Petrol variants (V, E and S) are powered by the new 1.5L DOHC i-VTEC powertrain which providesan ideal balance of performance and fuel efficiency. Coupled with Continuous Variable Transmission (CVT), this new powertrain is able to produce up to 121PS, which is the highest in its class and a maximum torque of 145Nm. Meanwhile, the RS e:HEV variant will be powered by an intelligent Multi-Mode Drive (i-MMD) powertrain. The i-MMD powertrain is revolutionary as it is able to deliver 109PS and a best-in-class high torque of 253Nm. The All-New City (V and E variants) is also equipped with Paddle Shifts for a fun and exciting driving experience and first in segment advanced Remote Engine Start feature.
In terms of cabin space, passenger legroom has been expanded and Rear Air Conditioning Ventilation now comes standard across all variants for added comfort. The interior styling of the All-New City emphasizes high-quality textures and functional approach, trimmed with Leather Seats¹ and Ivory highlights¹ at inner areas. Additionally, the V and E variants are also available with an 8-inch Display Audio with Apple CarPlay™ and Android Auto™²Connectivity.
In terms of safety, the V variant is equipped with Six Airbags and Honda LaneWatch. Other standard safety features include Vehicle Stability Assist (VSA), Anti-lock Braking System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), Emergency Stop Signal (ESS), Hill Start Assist (HSA), Rear Seat ISOFIX I-SIZE Type andNew Rear Seatbelt Reminder. Meanwhile, Reverse Sensors with Multi-angle Reverse Camera are also offered in V and E variants.
For more information or to test-drive the All-New City, customers are invited to visit any of the 102 Honda authorised dealerships nationwide or call Honda’s Toll Free number at 1-800-88-2020 or log onto www.honda.com.my.