Automotive F-150 Lightning Flash

Published on October 5th, 2023 | by Sounder Rajen


Ford Introduces New F-150 Lightning Flash Variant To The Lineup

The new Ford F-150 Lightning Flash brings more tech for under USD70,000

Ford has now introduced a new F-150 Lightning model, the Ford F-150 Lightning Flash and it is a tech-forward offering that brings together most of current customers’ favourite features for just under USD70,000 (approximately RM330,330).

The Ford F-150 Lightning Flash expands on the XLT model line by adding popular tech capabilities, including an extended-range battery, which has a targeted EPA-estimated range of 320 miles (about 515km), Ford BlueCruise hands-free highway driving, and a standard 15.5-inch touchscreen for seamless interactions and navigation.

Moreover, the Ford F-150 Lightning Flash customer values an electric vehicle (EV) powertrain and advanced tech features paired with a more accessible price point and the F-150 pickup truck’s proven ability to handle anything thrown at it, whether it’s people, pets, or gear, the F-150 can handle all of it with ease.

Marin Gjaja, Chief Operating Officer, Ford Model e also said, “The F-150 Lightning Flash is a direct outcome of engaging with and learning from our customers. This truck combines many of the technology-forward features our customers love in our EV lineup, at a more accessible price…”

Ford BlueCruise, the brand’s hands-free highway driving technology can help make driving less stressful and more enjoyable. The Ford F-150 Lightning Flash comes with version 1.2, which includes Lane Change Assist, allowing the driver to change lanes hands-free by tapping the turn signal once.

F-150 Lightning Flash

On top of that, it will also improve over time with software updates and with a new flexible option, customers can choose to activate Ford BlueCruise at any point during their vehicle ownership journey upon purchase, annually or even monthly, and use it when they need it.

Ford F-150 Lightning drivers can also access the BlueOval Charge Network, North America’s largest public charging network with over 84,000 chargers. Starting next year, F-150 Lightning drivers also will have access to more than 12,000 Tesla Superchargers, making it the largest integrated fast-charge network across the U.S. and Canada.

Well, now Ford F-150 customers in the U.S. have another option to choose from and with the new expanded range, the F-150 Lightning Flash makes owning an F-150 easier and cheaper for more customers, essentially, adding a larger portion of the general public to the list of potential buyers.

While Ford does not officially sell the F-150 here in Malaysia, could the brand bring in the F-150 lightning range to the country since EVs enjoy tax incentives and therefore will make the EV pickup truck more affordable than its ICE counterpart?

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