Automotive Toyota Crown

Published on October 18th, 2023 | by Sounder Rajen


2023 Toyota Crown Earns Prestigious Top Safety Pick Plus Award From IIHS

The Toyota Crown continues the brand’s excellence in safety with its safety

Japanese automaker, Toyota, has been on somewhat of a roll lately, in terms of safety as most, if not all, of its newer vehicles have been scoring excellent results and earning Top Safety Pick+ Awards, along with many other new Japanese cars. The 2023 Toyota Crown is also no different.

The 2023 Toyota Crown has achieved the prestigious Top Safety Pick+ Award from the Insurance Institute for Highway Safety (IIHS), highlighting its exceptional safety features. It should be noted that the Crown will also be offered in more than one body style over time so stay tuned to see if all body styles achieve this too.

Moreover, this mid-size (in the U.S) sedan demonstrated its safety prowess in various crash tests, receiving top-notch good ratings across all categories. Notably, it excelled in the challenging small overlap front crash evaluation, as demonstrated in the accompanying video. The updated side crash test also resulted in a solid good rating. 

The Toyota Crown’s front crash prevention system played a major role in earning it this accolade, as it received a Superior rating in both day and night conditions, meaning this car is safe from all angles and in most highway situations and since the Camry will be axed in Japan soon, the Crown is looking like a safe replacement. 

On top of that, this underscores the car’s commitment to ensuring the safety of its occupants while on the road. In terms of lighting, the entry-level XLE trim’s headlights received an Acceptable rating, while the Limited and Premium grades were awarded a Good rating showing Toyota’s attention to detail. 

Toyota Crown

The latter versions of these Toyota sedans are equipped with an advanced Quad-LED setup, which enhances visibility and safety when driving in various conditions. Lately, many automakers have been innovating their headlight technology to improve visibility without blinding oncoming cars.

If Toyota keeps pumping out more vehicles that manage the Top Safety Pick+ Award from the IIHS then the brand is definitely not going to have anyone who can say anything negative about their vehicles, particularly where safety is concerned. This will also help with sales of its cars in Malaysia as buyers here value safety very much.

What do you guys think though? Will all the upcoming body styles of the Toyota Crown also achieve the Top Safety Pick+ Award from the IIHS? Theoretically, they all should but will this be the case or will the different body styles yield different results?

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